Journal articles: 'Lara croft' – Grafiati (2024)

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Este artigo discute como o jogo eletrônico Tomb Raiderconstrói processos de subjetivação em relação a gênero e sexualidade. Para desenvolver essa discussão, duas questões foram centrais: quem esse jogo imagina que 'você' seja? Quem esse jogo propõe que 'você' seja? Ambas foram construídas com base em teorizações foucaultianas sobre os processos de subjetivação, conjuntamente com a noção de "modo de endereçamento" desenvolvido por Elizabeth Ellsworth e algumas discussões sobre gênero e sexualidade. Pautando-se nisso, buscou-se mostrar como marcas de gênero e sexualidade, culturalmente construídas, são empregadas nas elaborações da personagem central do jogo: Lara Croft. Contudo, conclui-se que tais marcas não configuram escolhas entre possíveis, mas são criações e invenções, tanto por parte dos elaboradores quanto pelos jogadores.

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I takt med computerspillenes udbredelse i halvfemserne indeholder en stigende del af disse kvindelige helte. I firserne og halvfemserne er stærke kvindelige helte samtidig blevet et udbredt fænomen i po- pulærfilm. Artiklen sammenligner den kvindelige computerspils-helt- inde Lara Croft med heltinder fra den tyske film Lola Rennt (1999) og den amerikanske filmatisering af spillet, Lara Croft: Tomb Raider (2001). Med udgangspunkt i Manovich og Bolter & Grusin viser forfatteren, hvordan remediering er et teoretisk redskab til at forstå, hvordan nye og gamle medieformer påvirker hinanden. Computerspil låner fra filmen, ligesom filmen omvendt tager udfordringen fra computerspillene op og forandrer tematik, narrativitet og plotstruktur. Artiklen er oversat af Rikke Schubart

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The subject matter of this article emerged in part out of research for the author's thesis project and first game patch, Madame Polly, a “first-person shooter gender hack.” Since the time it was written, there has been an upsurge of interest and research in computer games among artists and media theoreticians. Considerable shifts in gaming culture at large have taken place, most notably a shift toward on-line games, as well as an increase in the number of female players. The multidirectional information space of the network offers increasing possibilities for interventions and gender reconfigurations such as those discussed at the end of the article.

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AbstractThis article sketches a theoretical framework and method for the analysis of transmedia characters that focuses on specific instantiations of these characters in individual media texts, before asking how these local work-specific characters relate to other local work-specific characters or coalesce into glocal transmedia characters as part of global transmedia character networks, thus evading what one could consider an undue emphasis on the “model of the single character” when analyzing the various characters that are, for example called Sherlock Holmes, Batman, or Lara Croft. The connections between these work-specific characters within transmedia character network could then be described as either relations of redundancy, relations of expansion, or relations of modification – with only redundancy and expansion allowing for medial representations of work-specific characters to contribute to the representation of a single transmedia character. In intersubjectively constructing characters across media, however, recipients will not only take into account powerful normative discourses that police the representation of characters across media but also draw on their accumulated knowledge about previously represented work-specific or transmedia characters as well as about transmedia character templates and even more general transmedia character types.

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Los juegos de estrategia siempre han sido muy gustados por las personas. Juegos como el ajedrez y las damas, por mencionar algunos muy jugados. Han creado rivalidad entre jugadores y hasta se han convertido en deportes jugados por profesionales. Con el surgir de la inteligencia artificial se abre una nueva ventana para probar si las computadoras pueden superar a los humanos. De estas ideas han surgido algoritmos que buscan solucionar problemas a través de diferentes estrategias. En este artículo se estudiaron los algoritmos de minimax y alfa-beta, su definición, funcionalidad y complejidad. Estos algoritmos se implementaron en la emulación del juego de Lara Croft Go, que fue programado en el lenguaje de Java utilizando el IDE de NetBeans. La aplicación consiste en un juego donde un humano se enfrenta a una IA que fue programada con ambos algoritmos y se define por diferentes factores, quien es el mejor resolviendo el juego. La recolección de los datos es definida por los movimientos que realice cada algoritmo para completar los niveles y la cantidad de estados que genere en la búsqueda de la solución. Basados en los datos recopilados durante la ejecución de los algoritmos, se demuestra que el algoritmo más eficiente en la búsqueda de la solución de los niveles implementados es el algoritmo de búsqueda Alfa-Beta, ya que genera menos estados, por lo tanto, evalúa menos nodos y llega a una solución en un tiempo menor que el algoritmo de búsqueda Minimax.

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<p><em>Musculoskeletal complaints are generally felt a lot because of the habits done during work. Body posture when working improperly and maintained in a relatively long time can lead to musculoskeletal complaints. Working in a sitting position for a relatively long period of time with a bent and bent body position can be a risk factor for complaints of neck pain or back pain. This study aims to analyze the relationship between long-standing work posture with subjective complaints of neck pain in leather craft industry workers in Selosari. The study design was an observational analytic study with a cross sectional approach. The sampling technique in this study was proportional random sampling with a sample of 42 respondents from the leather craft industry workers in Selosari. The results of statistical analysis with th</em><em>e Chi Square test showed that p</em><em>=0.006 (p &lt;0.05), which means there is a relationship between the length of maintaining work posture to subjective complaints of neck pain in leather craft industry workers in Selosari. It should be noted that prolonged retention of neck posture which is too bent when working continuously for long periods of time will increase the risk of neck pain complaints. So it is necessary to improve the posture of the body when working, especially the neck or movement or changes in posture, especially the neck if it starts feeling stiff or stiff in the neck.</em><em></em></p>

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Peran Industri Kecil Menengah (IKM) sangat penting untuk memasarkan produk atau layanan lokal ke pasar internasional serta bersaing dengan perusahaan pesaing multinasional di pasar lokal. Go Work Handy Craft<em> </em>adalah sebuah IKM yang memproduksi beberapa jenis sapu di Purbalingga. Permasalahan yang dihadapi Go Work Handy Craft<em> </em>adalah adanya keterlambatan pasokan bahan baku bambu dari pemasok. Apabila terjadi keterlambatan pasokan bahan baku bambu, maka proses produksi dihentikan sem*ntara sehingga mengakibatkan produktivitas berkurang. Penelitian ini bertujuan untuk menilai kinerja pemasok secara keseluruhan dengan menggunakan kriteria kinerja. Metode yang digunakan adalah <em>Fuzzy Promethee</em> untuk mengevaluasi kinerja pemasok bahan baku pada IKM. Dari wawancara dan pengolahan data diperoleh bahwa Go Work Handy Craft<em> </em>memiliki 4 (empat) pemasok bahan baku bambu. Kriteria penilaian kinerja yang diperoleh melalui wawancara oleh pemilik IKM adalah harga yang kompetitif, ketersediaan barang, kualitas barang, lama waktu pengiriman dan kapasitas pengiriman. Dari pengolahan data diperoleh bahwa kinerja pemasok 2 yang paling baik dari pemasok lainnya dengan nilai Promethee II terbesar yaitu 0,0203.

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<p><strong>Abstract</strong><br />Nowadays, more and more people are turning to modern and contemporary style when it comes to choosing furniture for their homes, offices, restaurants, or hotels. In the past we might tend to back the use of natural elements, and one of the many popular products are bamboo. Bamboo as one of the most important non-timber forest products and fastest-growing plants in the world. As it known that bamboo craft is a folk craft products that has been around for a long time and developed hereditary, therefore we should preserve it. At first the user<br />of bamboo furniture is from the family environment which later evolved to reach a wider market. Many craftsmen developed an appreciation of the existing ones to create a new design that is estimated to sell in the market. The hope is to make<br />our bamboo furniture craft products can compete with the products of other countries.</p><p><br /><strong>Abstrak</strong><br />Saat ini semakin banyak orang yang beralih ke gaya modern dan kontemporer dalam memilih mebel untuk rumah tinggal mereka, kantor, restoran, atau bahkan hotel. Dahulu mungkin kita cenderung untuk memilih desain dan gaya klasik, tetapi sekarang ini orang cenderung kembali mempergunakan unsur-unsur alam, dan salah satu produk alam yang banyak digemari adalah bambu. Bambu sebagai salah satu produk non-kayu yang penting serta tanaman yang pertumbuhannya paling cepat di dunia. Seperti diketahui bahwa kerajinan bambu merupakan produk kerajinan rakyat yang telah ada sejak lama dan dikembangkan secara turun temurun, maka sudah<br />selayaknya hal ini perlu dilestarikan. Pada mulanya pemakai kerajinan mebel bambu hanyalah dari lingkungan keluarga yang kemudian berkembang hingga mencapai lingkungan pasar yang lebih luas. Banyak para pengrajin mengembangkan apresiasi yang sudah ada dengan membuat desain baru yang diperkirakan akan laku di pasaran. Harapannya adalah agar produk kerajinan mebel bambu negara kita dapat bersaing dengan produk negara lainnya.<br /><br /></p>

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Kampung Bugisan in town of Yogyakarta is an area that is quite well-known as the center of the Blangkon craft industry. However, there is an assumption that the local government has not wholeheartedly provided an affirmative program for crafts that have long been carried out by the community. Through the absurd basic assumptions, this article would like to describe the management of the Blangkon craft industry center and its effect on the lives of the people of Kampung Bugisan. Because this article is a development of field research, I tries to narrate the facts using a qualitative approach. Data collection techniques are carried out by interview, observation and documentation. All data are seen as validity of the data and analyzed through the process of reduction data, display data, and conclusion drawing. The results of this study indicate that the emergence of the center of the Blangkon craft industry in Kampung Bugisan originated from individuals who later developed into group activities. The raw materials used are Batik cloth, drill cloth, cardboard paper or ‘kloso’, sewing thread and patchwork. The production process through several stages including preparing materials and tools, making ‘congkeng’, mewiru, making Blangkon or mblangkon, and finishing. The marketing of Blangkon handicrafts in Kampung Bugisan is done by selling at Beringharjo Market, and with online media. The positive impact of the Blangkon business in Kampung Bugisan is the creation of jobs, absorbing workers, the emergence of new craftsmen, and increasing income. But there is also another aspect that might be a challenge for the activists of the Blangkon craft industry, which is creating increasingly fierce competition and changing people’s lifestyles.[Kampung Bugisan Kota Yogyakarta merupakan kawasan yang cukup terkenal sebagai sentra industri kerajinan Blangkon. Namun ada asumsi yang muncul bahwa pemerintah daerah belum sepenuh hati memberikan afirmatif program bagi kerajinan yang sudah sejak lama dilakukan oleh masyarakat. Melalui asumsi dasar yang absurd maka artikel ini hendak mendeskripsikan pengelolaan sentra industri kerajinan blangkon dan efeknya bagi kehidupan masyarakat Kampung Bugisan. Oleh karena artikel ini pengembangan dari penelitian lapangan, penulis mencoba menarasikan fakta yang ada dengan menggunakan pendekatan kualitatif. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Semua data dilihat validitas datanya dan dianalisis melalui proses reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa munculnya sentra industri kerajinan Blangkon di Kampung Bugisan berawal dari individu yang kemudian berkembang menjadi kegiatan kelompok. Bahan baku yang digunakan adalah kain batik, kain drill, kertas karton atau kloso, benang jahit dan kain perca. Proses produksinya melalui beberapa tahap diantaranya menyiapkan bahan dan alat, membuat congkeng, mewiru, membuat blangkon atau mblangkon, dan finishing. Pemasaran kerajinan blangkon di Kampung Bugisan dilakukan dengan menjual di Pasar Beringharjo, dan dengan media online. Dampak positif adanya usaha Blangkon di Kampung Bugisan adalah terciptanya lapangan pekerjaan, menyerap tenaga kerja, munculnya pengrajin baru, dan meningkatkan penghasilan. Namun juga ada aspek lain yang kiranya menjadi tantangan bagi para pegiat industri kerajinan Blangkon, adalah menciptakan persaingan semakin ketat dan mengubah gaya hidup masyarakat.]

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<p><strong>Abstract</strong></p><p><strong></strong><br />Copper handicrafts made by craftsmen in Tumang village, Boyolali Regency, are well known in various cities on Java. it is inseparable from the process and manufacturing techniques that continue to be maintained, that is forging and carving techniques.<br />The design results of the craft products made tends to use traditional design style, and require a long time for the making. The purpose of this research is to produce a new design form with a simpler carving pattern and allow for a faster production process time. The simplification of the production process allows the making of products with more quantity. The main research method used is direct observation of the process of<br />making carvings by metal carving experts at craft centers. The results of this new design form can accelerate the production process because it can be made without going through a forging process.</p><p><br /><br /><strong>Abstrak</strong><br />Kerajinan tembaga yang dibuat oleh para pengrajin di desa Tumang kabupaten Boyolali sudah cukup dikenal di berbagai kota di pulau Jawa. Hal tersebut tidak lepas dari proses dan teknik pembuatannya yang terus dipertahankan, yaitu teknik tempa dan teknik ukir. Hasil bentuk desain dari produk kerajinan yang dibuat lebih cenderung menggunakan gaya desain tradisional, dan membutuhkan waktu yang cukup lama dalam pembuatannya. Tujuan dari penelitian ini adalah menghasilkan bentuk design baru dengan bentuk pola ukir yang lebih sederhana dan memungkinkan waktu proses produksi yang lebih cepat. Penyederhanaan proses produksi memungkinkan menghasilkan produk dengan kuantitas lebih banyak. Metode utama penelitian yang digunakan adalah observasi langsung terhadap proses pembuatan ukiran oleh ahli ukir logam di sentra kerajinan. Hasil bentuk desain baru inimempercepat proses produksi karena dapat dibuat tanpa melalui proses tempa.<br /><br /></p>

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In continuation of the study of the art heritage of Zanabazar (1635–1723), we have traced the connection between the textual and art systems of the Buddhist cult ofTaragoddess. This goddess was of particular importance for the master Zanabazar. In his turn, Zanabazar was recognized as the incarnation of the great Tibetan scholar Jetsun Taranatha (1575–1634), whose name means “Protected byTara”. Undur-Gegen Zanabazar had deep spiritual relationship with the Savior Goddess both from his previous incarnations as well as directly transmitted by his teachers, especially the IV Panchen Lama Lobsan Choiky Gyaltsen (1570–1662). The article deals with outstanding sculptural images of Tara by Dzanabazar and also by the artists of earlier times and by the followers of his style who came fromSri Lanka,Nepal,Tibet,Mongolia, Buryatia. The actual objects are currently preserved in various collections throughout the world. Among them that of the British Museum in London, the Metropolitan and the Rudin Museums in the United States, the Potala in Lhasa, the State Hermitage and the Russian Ethnographical Museum in St. Petersburg and Mongolian museums of Ulaanbaatar. Specific examples show how the canonical Buddhist standards of iconography were implemented under the influence of different regional ethnic craft traditions. The works by famous Buddhist artists, such as Sonam Gyaltsen (16th cent.), Choiing Dorje (1604–1664) as well as little-known Buryat masters of the late 19th century were used to compare with the masterpieces by Zanabazar.

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A study was conducted in two districts namely Bogura and Sirajgang to investigate the marketing channel and the marketing system of fishes captured from the Jamuna river in Bangladesh during a period of two consecutive years from January 2016 to December 2017. Fish captured from the Jamuna river were marketed through three types of market viz. auction market/arat, wholesale market and retail market. Operators of the fish market were the fishermen, faria, aratders, paikers or baparies, whole sellers and retailers. Ten channels were identified through which fish of the Jamuna river were shifted from the fishermen to the consumers. The shortest channel was the fishermen to consumers while the longest one was the fishermen→faria→aratders→paikers→whole seller→retailer→consumers. The highest price of fish (BDT 560/kg) was recorded for Wallago attu in retail market followed by BDT 500/kg for Tenualosa ilisha and Bagarious bagarious while, five small indigenous species (SIS) Tetraodon cutcutia, Chanda nama, Parambassis lala, Parambassis ranga, and Esomus danricus got the lowest price in retail market. Icing, weighing, transportation, capital supply were required in fish marketing channels as supporting function to overcome crisis. Major constrains prevailing in the fish marketing channels were reducing fishing areas, decreasing fish catch per day per fishermen, disturbance by illegal seasonal fishermen, lack of bargaining power and market information, lack of proper fish storage and preservation facilities in the fishing craft and fish markets, wastage of fish due to spoiling during transportation, sanitations, drainage and management problems within the market areas. Res. Agric., Livest. Fish.6(1): 133-142, April 2019

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<p>Utilization of Forest Products by the Society at the Time Have Been Amended Due to Changes in Tastes and Consumption Levels of Society and Increase Social Dynamics of Society. Slamet E. Sumanto and Mariana Takandjandji. This study aims to determine patterns of utilization of forest products by communities and the pattern changes and the influence on forest management. Research conducted in Timor Tengah Selatan regency of East Nusa Tenggara. Methods of data collection using direct interview techniques, field documentation and library literature. The results showed that the general public has long recognized and use forest products for housing construction, energy and wood fences, craft materials and traditional musical instruments, a dye, and the use of other (honey bees, forest products followup likes as tamarin and walnut, as well as handicrafts). Local knowledge and utilization of local plant species should be a consideration in forest management policy in the future.</p><p> </p><p><strong>Abstrak</strong></p><p>Pemanfaatan hasil hutan oleh masyarakat pada saat ini telah mengalami perubahan karena perubahan selera dan tingkat konsumsi masyarakat serta peningkatan dinamika sosial masyarakat. Penelitian ini bertujuan untuk mengetahui pola pemanfaatan hasil hutan oleh masyarakat dan pola perubahannya serta pengaruhnya terhadap pengelolaan hutan. Penelitian dilakukan di Kabupaten Timor Tengah Selatan, Provinsi Nusa Tenggara Timur. Pengumpulan data menggunakan teknik wawancara langsung, dokumentasi lapang serta beberapa literatur. Hasil penelitian menunjukan bahwa secara umum masyarakat telah lama mengenal dan memanfaatkan hasil hutan untuk keperluan pembangunan rumah, kayu energi dan pagar, bahan kerajinan dan alat musik tradisional, bahan pewarna kain, serta pemanfaatan lainnya (lebah madu, hasil hutan ikutan asam dan kemiri, kerajinan tangan). Pengetahuan lokal dan pemanfaatan tumbuhan lokal seyogianya dapat menjadi pertimbangan kebijakan pengelolaan hutan di masa depan.</p>

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Tujuan penelitian ini adalah: menjelaskan asal-usul pakaian Adat Muna, menggambarkan proses pembuatan pakaian Adat Muna, menjelaskan fungsi pakaian Adat Muna, menjelaskan makna simbolik pakaian Adat Muna. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif dengan pendekatan sejarah. Teknik pengumpulan data melalui observasi, wawancara, dan studi dokumen. Sumber yang digunakan merupakan data lapangan melalui participant observation sebagai data primer, dan sumber kepustakaan sebagai data sekunder. Hasil penelitian menunjukkan bahwa: (1) Asal-usul pakaian Adat Muna sudah lama dikenal oleh masyarakat Muna dan kerajinan ini merupakan salah satu kreativitas mereka yang digunakan dalam acara-acara tertentu, (2) Proses pembuatan pakaian Adat Muna terdiri dari proses menghani/kasoro dan Proses menenun, (3) Pakaian Adat Muna memiliki fungsi etik, estetik, religius, sosial, dan (4) Makna simbolik pakaian Adat Muna yaitu: (a) Mahkota yang berwarna putih dan merah mengandung arti sebagai simbol kesucian dan keberanian (b) Warna sarung yang berwarna biru mengandung arti kepatuhan.The objectives of this study are: to describe the origin of Muna traditional clothes, to describe the process of making Muna traditional clothes, to explain the functions of Muna traditional clothes, to explain the symbolic meaning of Muna traditional clothes in people's lives. The method used in this researchis descriptive qualitative method with a historical approach. Data collection techniques are carried out through field observation and interviews as primary source and document study as secondary source. The results of the study show that: (1) The origins of Muna traditional clothes have long been known by the Muna community and that this craft is one of their creative manifestations used in certain events, (2) The process of making Muna traditional clothes consists of the process of menghani/kasoro and the process of weaving, (3) The functions of Muna traditional clothes have ethical, aesthetic, religious, social dimension, and (4) Symbolic meaning of Muna Traditional namely: (a) White and red crowns mean as a symbol of chastity and wealth, (b) Blue sarong means obedience.

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AbstrakMotif tenun songket Silungkang yang ada pada sehelai kain dahulu sangat kaya dengan motif-motif yang mempunyai nilai-nilai estetika yan tinggi dan membutuhkan proses penciptaan dan pembuatan yang panjang dan lama. Sekarang motif yang ada cendrung berbentuk praktis dan sederhana, tidak memakai banyak motif, motifnya sudah dimodifikasi sesederhana mungkin. Pada waktu sekarang unsur-unsur yang dibuat cendrung berdasarkan nilai-nilai estetika semata yang mengarah kepada fungsi dekoratif, hanya sebagai hiasan saja. Kadang kala sipemakai perlengkapan pakaian adat tidak bisa menjelaskan makna-makna filosofis apa yang terkandung didalamnya. Ada juga sipemesan pakaian adat tersebut menyerahkan sepenuhnya kepada sipenenun soal motif apa yang akan digunakan pada perlengkapan pakaian adat. Di daerah Silungkang, masyarakat perajin tenun songket untuk keperluan pakaian adat hanya memproduksi kalau ada yang memesan saja. Sehubungan dengan ini, lebih jauh seni kerajinan tenun songket bisa diamati menurut fungsi suatu karya seni. Feldman (1967: 3), menjelaskan bahwa fungsi-fungsi seni yang sudah berlangsung sejak zaman dahulu, adalah untuk memuaskan: (1) Kebutuhan-kebutuhan individu kita tentang ekspresi pribadi, (2) Kebutuhan-kebutuhan sosial kita untuk keperluan display, perayaan dan komunikasi, serta (3) Kebutuhan-kebutuhan fisik kita mengenai barang-barang dan bangunan yang bermanfaat. Lebih jauh, dalam pengertian luas, Felmand membagi fungsi seni menjadi tiga bagian, yaitu: Fungsi personal (perseonal function of art), fungsi sosial (the social function of art), dan fungsi fisik (physical function of art). Untuk mempelajari masalah-masalah yang berkaitan dengan perkembangan fungsi seni kerajinan tenun songket silungkang sumatra Barat, digunakan metode penelitian kualitatif. Metode penelitian kualitatif ini menuntut sebanyak mungkin kepada penelitinya untuk melakukan sendiri kegiatan penelitian di lapangan (sebagai tangan pertama yang mengalami langsung di lapangan), sehingga si peneliti akan lebih mengerti dengan apa yang ditelitinya, dan juga dapat menambah wawasannya lebih jauh lagi atau lebih mendalam tentang apa yang diteliti. . Kata Kunci: seni, kerajinan, tenun, songket, silungkang.AbstractSilungkang’s songket weaving motif on a piece of cloth was very rich with motifs that had high aesthetic values and needed a long and long process of creation and manufacture. Now the existing motifs are in the form of practical and simple, not using many motifs, the motives have been modified as simple as possible. At present the elements that are made tend to be based on mere aesthetic values that lead to decorative functions, only as decoration. Sometimes people who wear traditional clothing can not explain what philosophical meanings are contained in it. There are also orders for traditional clothing that fully surrender to the weavers about what motifs will be used on traditional clothing. In the Silungkang area, people who produce songket weaving for custom clothing only produce it if someone orders it. In connection with this, furthermore the art of songket weaving can be observed according to the function of a work of art. Feldman (1967: 3), explained that the functions of art that had been going on since ancient times were to satisfy: (1) Our individual needs regarding personal expression, (2) Our social needs for display, celebration and communication, and (3) Our physical needs regarding useful goods and buildings. Furthermore, in a broad sense, Felmand divides the function of art into three parts, namely: (perseonal function of art), (the social function of art), and (physical function of art). To study the problems related to the development of the function of West Sumatran silungkang songket weaving craft, qualitative research methods were used. This qualitative research method requires as many researchers as possible to conduct their own research activities in the field (as first hand experience directly in the field), so that the researcher will better understand what he is researching, and can also add further insight or more depth about what her research. Keywords: art, craft, weaving, songket, silungkang.

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ABSTRACTKotagede Cultural Heritage area has been considered less attention. The tour trail activity is able to provide historical, fun and healthy knowledge as it can only be preserved or on foot. The activity depends on the interest of the people and tourists in choosing the tour. This research is intended to contribute to the objective analysis in one of the important destinations in Yogyakarta City which is the cultural art and heritage of Kotagede and provides a spatial picture of the existing cultural tourism attractions to provide informative knowledge to the public to be in demand and Continue to preserve the tour. The study of Kotagede tourism object using qualitative method combined with the use of high-resolution remote sensing image data in more interactive visualization results. The result of Kota Gede tourism study shows that tourism object in Kotagede Culture area is cultural object, tradition, craft, and art which is summarized into four recommended route that is spiritual tour package, tour package, architectural tour package, and study tour package. Managed in a participatory manner by the surrounding community and can still grow better if received direct attention from the government and stakeholders related to the management of the tourist area of Kota Gede.ABSTRAKSejarah politik film dokumenter di Indonesia dimulai sejak Pemerintah Hindia Belanda yang menggunakan dokumenter sebagai media propaganda. Hal ini juga terjadi pada masa Orde lama dan orde baru. Reformasi melahirkan generasi perfilman Indonesia yang memproduksi berbagai bentuk film, termasuk film sosial-politik maupun film seni untuk seni. Berbagai komunitas tumbuh dan muncul festival-festival film yang mengapresiasi karya-karya film maker muda tersebut. Penelitian ini membahas salah satu dari festival film, yaitu Festival Film Dokumenter (FFD). Penelitian ini bertujuan mengetahui kekuatan komunitas penyelenggara Festival Film Dokumenter menggunakan teori Ketahanan Sosial, dan menganalisa peran Festival Film Dokumenter terhadap Ketahanan Sosial. Penelitian ini merupakan penelitian kualitatif, dengan teknik pengumpulan data melalui studi pustaka dan studi lapangan (observasi, wawancara, dan analisis dokumen). Hasil dari penelitian ini menunjukan bahwa Festival Film Dokumenter memenuhi kualitas Ketahanan Sosial, yaitu 1. Coping capacities - kemampuan Festival Film Dokumenter mengatasi dan menyelesaikan masalah dalam penyelenggaraan festival; 2. Adaptive capacities – kemampuan Festival Film Dokumenter untuk belajar dari pengalaman masa lalu dan menyesuaikan diri dengan tantangan masa depan; dan 3. Transformative capacities kemampuan untuk membangun lembaga yang berperan aktif dalam ketahanan masyarakat yang berkelanjutan. Festival Film Dokumenter mampu membangun Ketahanan Sosial melalui berbagai peran: menumbuhkan kesadaran masyarakat terhadap isu-isu yang ada di sekelilingnya, memberikan pembelajaran, dan mempertemukan berbagai pihak dalam Festival, sehingga membuka ruang partisipatoris sebagai gerakan komunitas di masyarakat yang mengarah pada civil society.

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This article focuses on the recent film adaptation of the 2013 Tomb Raider video game. Its main goal is to show that, despite the significant changes that the plot undergoes when transitioning from video game to feature film, the adaptation remains faithful to the conservative gender politics of its ludic source text, in the sense that in both the game and the film Lara must struggle to maintain patriarchal order. While in the game the female protagonist has to fulfil her late father’s unfinished archaeological (in fact colonial) project and redeem his name, in the film she has to compensate for her father’s masculinity crisis. The resolution of the plot coincides with a resolution of the crisis of masculinity, which reinstates the gender power relations privileging masculinity. Furthermore, this article shows that Lara’s struggle to re-establish patriarchy in the film’s storyworld coerces her to adopt a colonial attitude with respect to otherness. By performing phallic masculinity, Lara Croft acts as an agent of colonialism whose intervention in foreign territories and cultures is rendered by the film providential for the emancipation of the native populations.

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This paper examines the white normative figure under duress, through videogames that present a crisis in American narratives of progress: The Last of Us (Naughty Dog, 2013), set in a melancholic post-apocalyptic U.S.; and Tomb Raider (Crystal Dynamics, 2013), a reboot of the now-classic Lara Croft narrative that recasts the heroine as desperate and far from invincible. Using key concepts from critical whiteness studies, popular panics around the demographic shifts in the U.S. away from a white majority, and Richard Dyer’s theorizations, I show how “making whiteness strange” can decouple it from the normative, and rescue it from unattainable ideals and self-annihilating tendencies. Running the gauntlet between representing universal humanity and traumatized victimhood, whiteness in games takes a beating within a fraught post-9/11 and post-Obama moment of national transition. Through critical analysis of identity politics around whiteness in video games, larger cultural stakes are revealed.

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THE ZOMBIE AESTHETICS AND THE POST-APOCALYPTIC FRANCHISEON MARCH 22nd 1996, Japanese video game company Capcom Inc. released Biohazard, the first of their new immersive zombie survival-horror role playing games (RPGs) for the Sony PlayStation. Released in the West as Resident Evil, George A. Romero's model of the animated cadaver and Lucio Fulci's command of the atmospheric combined to provide the main inspiration for the game's visual and narrative aesthetic (Poole, 79): a complete and immersive reworking of the zombie genre by Tokyo based video game producer Shinji Mikami. Although not the first video game franchise to attain cult recognition or make a successful transfer to the big screen - Lara Croft and the Tomb Raider franchise come to mind - a determination, "to repackage the zombie as a mainstream monster and an icon of cool" (Russell, 171) clearly paid off: The Resident Evil games had succeeded...

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Abstract - Increased competitiveness can be done through warehouse management, especially finished goods inventory. The condition of storage patterns and preparation of items that are randomly and irregularly will result in the accumulation of goods or the mixing of items in one slot rack. So, this condition will result in a longer search time. This study discusses the planning of warehouse layout and preparation of goods using the Class Based Storage method by optimizing the CRAFT (Computerized Relative Allocation of Fasilities Technique) algorithm for manufacturing facilities or services that focus on the process. The study was conducted by examining 9 product items with the aim of knowing the layout of goods in warehouses, to meet the needs of searching goods accurately by looking for the causes of irregular placement and item preparation, then making the layout of goods in finished goods warehouses. So that it has an additional allocation of storage area allowance of 28.6%. Keywords— Layout, Class Based Storage, CRAFT Abstrak - Peningkatan daya saing dapat dilakukan melalui pengelolaan gudang, khususnya finished goods inventory. Kondisi pola penyimpanan dan penyusunan barang yang dilakukan secara acak dan kurang teratur akan mengakibatkan terjadinya penumpukkan barang ataupun tercampurnya barang-barang di dalam satu slot rack. Sehingga, kondisi tersebut akan mengakibatkan waktu pencarian yang lebih lama. Kajian ini membahas mengenai perencanaan tata letak gudang dan penyusunan barang menggunakan metode Class Based Storage dengan mengoptimasi algoritma CRAFT (Computerized Relative Allocation of Fasilities Technique) untuk fasilitas manufaktur atau layanan yang berfokus pada proses. Penelitian dilakukan dengan meneliti 9 item produk dengan tujuan mengetahui tata letak barang digudang, untuk memenuhi kebutuhan pencarian barang secara akurat dengan mencari penyebab penempatan dan penyusunan barang yang tidak teratur, kemudian membuat tata letak barang di gudang finished goods. Sehingga mempunyai penambahan alokasi allowance area penyimpanan sejumlah 28.6%. Kata kunci— Tata Letak, Class Based Storage, CRAFT

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Bracketed by a quotation from famed 1950s West German soccer coach S. Herberger and the word "Ende", the running length of the 1998 film Run Lola Run, directed by Tom Tykwer, is 9 minutes short of the official duration of a soccer match. Berlin has often been represented, in visual art and in cinematic imagery, as the modern metropolis: the Expressionist and Dadaist painters, Walter Ruttmann, Fritz Lang and Rainer Werner Fassbinder all depicted it as the modernising city. Since the '60s artists have staged artworks and performances in the public space of the city which critiqued the cold war order of that space, its institutions, and the hysterical attempt by the German government to erase a divided past after 1990. Run Lola Run depicts its setting, Berlin, as a cyberspace obstacle course or environment usually associated with interactive video and computer games. The eerie emptiness of the Berlin of Run Lola Run -- a fantasy projected onto a city which has been called the single biggest construction site in Europe -- is necessary to keep the protagonist Lola moving at high speed from the West to the East part of town and back again -- another fantasy which is only possible when the city is recast as a virtual environment. In Run Lola Run Berlin is represented as an idealised space of bodily and psychic mobility where the instantaneous technology of cyberspace is physically realised as a utopia of speed. The setting of Run Lola Run is not a playing field but a playing level, to use the parlance of video game technology. Underscored by other filmic devices and technologies, Run Lola Run emulates the kinetics and structures of a virtual, quasi-interactive environment: the Berlin setting of the film is paradoxically rendered as an indeterminate, but also site specific, entertainment complex which hinges upon the high-speed functioning of multiple networks of auto-mobility. Urban mobility as circuitry is performed by the film's super-athletic Lola. Lola is a cyber character; she recalls the 'cyberbabe' Lara Croft, heroine of the Sega Tomb Raider video game series. In Tomb Raider the Croft figure is controlled and manipulated by the interactive player to go through as many levels of play, or virtual environments, as possible. In order for the cyber figure to get to the next level of play she must successfully negotiate as many trap and puzzle mechanisms as possible. Speed in this interactive virtual game results from the skill of an experienced player who has practiced coordinating keyboard commands with figure movements and who is familiar with the obstacles the various environments can present. As is the case with Lara Croft, the figure of Lola in Run Lola Run reverses the traditional gender relations of the action/adventure game and of 'damsel in distress' narratives. Run Lola Run focusses on Lola's race to save her boyfriend from a certain death by obtaining DM 100,000 and delivering it across town in twenty minutes. The film adds the element of the race to the game, a variable not included in Tomb Raider. Tykwer repeats Lola's trajectory from home to the location of her boyfriend Manni thrice in the film, each time ending her quest with a different outcome. As in a video game, Lola can therefore be killed as the game unwinds during one turn of play, and on the next attempt she, and also we as viewers or would-be interactive players, would have learned from her previous 'mistakes' and adjust her actions accordingly. The soundtrack of Run Lola Run underscores the speed and mobility of Berlin by means of the fast/slow/fast rhythm of the film, which proceeds primarily at the pace of techno music. This quick rhythm is syncopated with pauses in the forward-moving action brought on by Lola's superhuman screams or by the death of a protagonist. These events mark the end of one turn of 'play' and the restart of Lola's route. Tykwer visually contrasts Lola's linear mobility and her physical and mental capacity for speed with her boyfriend Manni's centripetal fixity, a marker of his helplessness, throughout the film. Manni, a bagman-in-training for a local mafioso, has to make his desperate phone calls from a single phone booth in the borough of Charlottenburg after he bungles a hand-off of payment money by forgetting it on the U-Bahn (the subway). In a black and white flashback sequence, viewers learn about Manni's ill-fated trip to the Polish border with a shipment of stolen cars. In contrast to his earlier mobility, Manni becomes entrapped in the phone booth as a result of his ineptitude. A spiral store sign close to the phone booth symbolizes Manni's entrapment. Tykwer contrasts this circular form with the lines and grids Lola transverses throughout the film. Where at first Lola is also immobilised after her moped is stolen by an 'unbelieveably fast' thief, her quasi-cybernetic thought process soon restores her movement. Tykwer visualizes Lola's frantic thinking in a series of photographic portraits which indicates her consideration of who she can contact to supply a large sum of money. Lola not only moves but thinks with the fast, even pace of a computer working through a database. Tykwer then repeats overhead shots of gridded pavement which Lola follows as she runs through the filmic frame. The grid, emblem of modernity and structure of the metropolis, the semiconductor, and the puzzles of a virtual environment, is necessary for mobility and speed, and is performed by the figure of Lola. The grid is also apparent in the trajectories of traffic of speeding bikes, subway trains,and airplanes passing overhead, which all parallel Lola's movements in the film. The city/virtual environment is thus an idealised nexus of local, national and global lines of mobility and communication.: -- OR -- Tykwer emphasised the arbitrariness of the setting of Run Lola Run, insisting it could easily have been set in any other urban centre such as New York City or Beijing. At no point does the film make explicit that the space of action is Berlin; in fact the setting of the film is far less significant than the filmic self-reflexivity Tykwer explores in Run Lola Run. Berlin becomes a postmodernist filmic text in which earlier films by Lang, Schlöndorff, von Sternberg and Wenders are cited in intertextual fashion. It is not by chance that the protagonist of Run Lola Run shares the name of Marlene Dietrich's legendary character in von Sternberg's The Blue Angel. The running, late-20th-century Lola reconnects with and gains power from the originary Lola Lola as ur-Star of German cinema. The high overhead shots of Run Lola Run technologically exceed those used by Lang in M in 1931 but still quote his filmic text; the spiral form, placed in a shop window in M, becomes a central image of Run Lola Run in marking the immobile spot that Manni occupies. Repeated several times in the film, Lola's scream bends events, characters and chance to her will and slows the relentless pace of the narrative. This vocal punctuation recalls the equally willful vocalisations of Oskar Matzerath in Schlöndorff's Tin Drum (1979). Tykwer's radical expansions and compressions of time in Run Lola Run rely on the temporal exploitation of the filmic medium. The film stretches 20 minutes of 'real time' in the lives of its two protagonists into the 84 minutes of the film. Tykwer also distills the lives of the film's incidental or secondary characters into a few still images and a few seconds of filmic time in the 'und dann...' [and then...] sequences of all three episodes. For example, Lola's momentary encounter with an employee of her father's bank spins off into two completely different life stories for this woman, both of which are told through four or five staged 'snapshots' which are edited together into a rapid sequence. The higher-speed photography of the snapshot keeps up the frenetic pace of Run Lola Run and causes the narrative to move forward even faster, if only for a few seconds. Tykwer also celebrates the technology of 35 mm film in juxtaposing it to the fuzzy imprecision of video in Run Lola Run. The viewer not only notes how scenes shot on video are less visually beautiful than the 35 mm scenes which feature Lola or Manni, but also that they seem to move at a snail's pace. For example, the video-shot scene in Lola's banker-father's office also represents the boredom of his well-paid but stagnant life; another video sequence visually parallels the slow, shuffling movement of the homeless man Norbert as he discovers Manni's forgotten moneybag on the U-Bahn. Comically, he breaks into a run when he realises what he's found. Where Wim Wenders's Wings of Desire made beautiful cinematographic use of Berlin landmarks like the Siegessäule in black and white 35 mm, Tykwer relegates black and white to flashback sequences within the narrative and rejects the relatively meandering contemplation of Wenders's film in favour of the linear dynamism of urban space in Run Lola Run. -- OR -- Tykwer emphasised the arbitrariness of the setting of Run Lola Run, insisting it could easily have been set in any other urban centre such as New York City or Beijing. Nevertheless he establishes the united Berlin as the specific setting of the film. While Run Lola Run does not explicitly indicate that the space of action is Berlin, viewers are clear of the setting: a repeated establishing shot of the Friedrichstrasse U-Bahn stop, a central commuting street near the Brandenburg Gate in the former East Berlin which has undergone extensive reconstruction since 1990, begins each episode of the film. The play between the locality of Berlin and its role as the universal modernist metropolis is a trope of German cinema famously deployed by Fritz Lang in M, where the setting is also never explicitly revealed but implied by means of the use of the Berlin dialect in the dialogue of the film1. The soundtrack of Run Lola Run underscores the speed and mobility of Berlin by means of the fast/slow/fast rhythm of the film which proceeds primarily at the pace of techno music. Techno is also closely identified with the city of Berlin through its annual Techno Festival, which seems to grow larger with each passing year. Quick techno rhythm is syncopated with pauses in the forward-moving action brought on by Lola's superhuman screams or by the death of a protagonist. Berlin is also made explicit as Tykwer often stages scenes at clearly-marked street intersections which identify particular locations or boroughs thoughout east and west Berlin. The viewer notes that Lola escapes her father's bank during one episode and faces Unter den Linden; several scenes unfold on the banks of the river Spree; Lola sprints between the Altes Museum and the Berlin Cathedral. Manni's participation in a car-theft ring points to the Berlin-focussed activity of actual Eastern European and Russian crime syndicates; the film features an interlude at the Polish border where Manni delivers a shipment of stolen Mercedes to underworld buyers, which has to do with the actual geographic proximity of Berlin to Eastern European countries. Tykwer emphasised the arbitrariness of the setting of Run Lola Run, insisting it could easily have been set in any other urban centre such as New York City or Beijing. Nevertheless he establishes the united Berlin as the specific setting of the film. While Run Lola Run does not explicitly indicate that the space of action is Berlin, viewers are clear of the setting: a repeated establishing shot of the Friedrichstrasse U-Bahn stop, a central commuting street near the Brandenburg Gate in the former East Berlin which has undergone extensive reconstruction since 1990, begins each episode of the film. The play between the locality of Berlin and its role as the universal modernist metropolis is a trope of German cinema famously deployed by Fritz Lang in M, where the setting is also never explicitly revealed but implied by means of the use of the Berlin dialect in the dialogue of the film1. The soundtrack of Run Lola Run underscores the speed and mobility of Berlin by means of the fast/slow/fast rhythm of the film which proceeds primarily at the pace of techno music. Techno is also closely identified with the city of Berlin through its annual Techno Festival, which seems to grow larger with each passing year. Quick techno rhythm is syncopated with pauses in the forward-moving action brought on by Lola's superhuman screams or by the death of a protagonist. Berlin is also made explicit as Tykwer often stages scenes at clearly-marked street intersections which identify particular locations or boroughs thoughout east and west Berlin. The viewer notes that Lola escapes her father's bank during one episode and faces Unter den Linden; several scenes unfold on the banks of the river Spree; Lola sprints between the Altes Museum and the Berlin Cathedral. Manni's participation in a car-theft ring points to the Berlin-focussed activity of actual Eastern European and Russian crime syndicates; the film features an interlude at the Polish border where Manni delivers a shipment of stolen Mercedes to underworld buyers, which has to do with the actual geographic proximity of Berlin to Eastern European countries. Yet the speed of purposeful mobility is demanded in the contemporary united and globalised Berlin; lines of action or direction must be chosen and followed and chance encounters become traps or interruptions. Chance must therefore be minimised in the pursuit of urban speed, mobility, and commications access. In the globalised Berlin, Tykwer compresses chance encounters into individual snapshots of visual data which are viewed in quick succession by the viewer. Where artists such Christo and Sophie Calle had investigated the initial chaos of German reunification in Berlin, Run Lola Run rejects the hyper-contemplative and past-obsessed mood demanded by Christo's wrapping of the Reichstag, or Calle's documentation of the artistic destructions of unification3. Run Lola Run recasts Berlin as a network of fast connections, lines of uninterrupted movement, and productive output. It is therefore perhaps not surprising that Tykwer's idealised and embodied representation of Berlin as Lola has been politically appropriated as a convenient icon by the city's status quo: an icon of the successful reconstruction and rewiring of a united Berlin into a fast global broadband digital telecommunications network4. Footnotes See Edward Dimendberg's excellent discussion of filmic representations of the metropolis in "From Berlin to Bunker Hill: Urban Space, Late Modernity, and Film Noir in Fritz Lang's and Joseph Losey's M." Wide Angle 19.4 (1997): 62-93. This is despite the fact that the temporal parameters of the plot of Run Lola Run forbid the aimlessness central to spazieren (strolling). See Walter Benjamin, "A Berlin Chronicle", in Reflections. Ed. Peter Demetz. Trans. Edmund Jephcott. New York: Schocken, 1986. 3-60. See Sophie Calle, The Detachment. London: G+B Arts International and Arndt & Partner Gallery, n.d. The huge success of Tykwer's film in Germany spawned many red-hair-coiffed Lola imitators in the Berlin populace. The mayor of Berlin sported Lola-esque red hair in a poster which imitated the one for the film, but legal intercession put an end to this trendy political statement. Brian Pendreigh. "The Lolaness of the Long-Distance Runner." The Guardian 15 Oct. 1999. I've relied on William J. Mitchell's cultural history of the late 20th century 'rebuilding' of major cities into connection points in the global telecommunications network, City of Bits: Space, Place, and the Infobahn. Cambridge: MIT P, 1995. Citation reference for this article MLA style: Claudia Mesch. "Racing Berlin: The Games of Run Lola Run." M/C: A Journal of Media and Culture 3.3 (2000). [your date of access] <http://www.api-network.com/mc/0006/speed.php>. Chicago style: Claudia Mesch, "Racing Berlin: The Games of Run Lola Run," M/C: A Journal of Media and Culture 3, no. 3 (2000), <http://www.api-network.com/mc/0006/speed.php> ([your date of access]). APA style: Claudia Mesch. (2000) Racing Berlin: the games of Run Lola run. M/C: A Journal of Media and Culture 3(3). <http://www.api-network.com/mc/0006/speed.php> ([your date of access]).

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Batik is a craft that has high artistic value and has become part of Indonesian culturesince long. Pekalongan is a city located in the northern coast of the island of Java or in otherwords, a city located on the North Coast of Java. Pekalongan area has a sea port enliveningtrade traffic between islands in the archipelago. The existence of the port affects the socioeconomicand demographic developments. The attitude of openness that supported highcreativity can make batik Pekalongan withstand any difficult time, able to create newcreations. Based on this background to discuss the growth and development of Pekalonganbatik using the theory of acculturation or culture contect that a particular culture is confrontedwith the elements of a foreign culture in such a way that the elements of a foreign culture wasgradually accepted and processed into in their own culture without losing their own culturalidentity. In this case it is clear that batik is the art of Indonesian culture which is admired byforeign countries. In its development as a cultural work, valuable work can not be separatedfrom the influence of age and environment. Facts in the course of history prove that the twoelements have proven this effect and spur trigger that is consistent with the presence of batikculture affecting tone. Keywords: Pekalongan, Batik, culture, growth Batik adalah kerajinan yang memiliki nilai seni tinggi dan telah menjadi bagian budayaIndonesia sejak lama. Pekalongan merupakan salah satu kota yang terletak di pantai Utarapulau Jawa atau dengan kata lain kota yang berada di Pesisir Utara Jawa. Daerah Pekalonganmemiliki pelabuhan laut yang ikut meramaikan lalu lintas perdagangan antar pulau diNusantara. Adanya pelabuhan itu mempengaruhi perkembangan sosial ekonomi maupunkependudukan. Sikap keterbukaan yang didukung kreatifitas tinggi menjadikan pembatikPekalongan sanggup bertahan di masa sesulit apapun, sanggup menciptakan kreasi-kreasibaru. Berdasarkan latar belakang tersebut untuk membahas lebih dalam tumbuh danberkembangnya batik Pekalongan menggunakan teori akulturasi atau culture contect bahwasuatu kebudayaan tertentu yang dihadapkan dengan unsur-unsur dari suatu kebudayaan asingdengan sedemikian rupa, sehingga unsur-unsur kebudayaan asing itu lambat laun diterima dandiolah ke dalam kebudayaan sendiri tanpa menyebabkan hilangnya kepribadian budaya itusendiri. Dalam hal ini jelas batik merupakan karya seni budaya bangsa Indonesia yang dikagumi oleh mancanegara. Dalam perkembangannya sebagai suatu karya budaya, karya adiluhungyang tidak bisa terlepas dari pengaruh jaman dan lingkungan. Fakta dalam perjalan sejarahmembuktikan telah membuktikan bahwa kedua unsur pengaruh ini memicu dan memacukehadiran batik yang selaras dengan nada budaya yang mempengaruhinya. Kata Kunci : Pekalongan, Batik , budaya, perkembangan

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Over the past two decades in the West, practices of ethical consumption have become increasingly visible within mainstream consumer culture (Lewis and Potter). While they manifest in a variety of forms, such practices are frequently articulated to politics of anti-consumerism, environmentalism, and sustainable consumption through which lifestyle choices are conceived as methods for investing in—and articulating—ethical and social concerns. Such practices are typically understood as both a reflection of the increasing global influence of neoliberal, consumer-oriented modes of citizenship and a response to the destabilisation of capitalism’s certainties in the wake of ongoing climate change and the global financial crisis (Castells et al.; Miller). Consume less, consume differently, recycle, do-it-yourself: activities that have historically been associated with explicitly activist movements (see Bryner) are now increasingly accessible and attractive to people for whom these consumption choices might serve as their first introduction to countercultural practices. While the notion of “counterculture” is today a contested concept—one that no longer refers only to “the” (i.e. 1960s) counterculture, but also to a range of radical movements and practices—it is one which is useful for thinking about the ways in which difference from, and resistance to, the “mainstream” can be asserted. Within contemporary consumer culture, resistance is now often articulated in ways which suggests that the lines between the “countercultural” and the “mainstream” are no longer clear cut (Desmond, McDonagh and O’Donohue 263). For Castells et al. (12), this is especially the case when the structures of capitalism are under strain, as this is when alternative and countercultural ways of living increasingly enter the mainstream. The concept of counterculture, then, is useful for understanding the ways in which progressive political values may be reimagined, rearticulated and represented within the mainstream, thereby offering access points to political participation for people who may not necessarily describe their activities as resistant or even as politically engaged (Barnett et al. 45). One of the most interesting aspects of this phenomenon is how a progressive politics of consumption is expressed through images and aesthetics that are culturally coded as conservative. Across a range of contemporary media and popular cultural forms, notions of ethical consumption are often paralleled by resurgences in practices associated with domesticity and traditional femininities. From retro fashions referencing 1940s and 1950s femininity to the growing popularisation of crafting and cooking, many of the “old-fashioned” practices of domesticity that had been critiqued and rejected by second wave feminism (see Brunsdon The Feminist 216), are being reimagined as simultaneously nostalgic and politically progressive choices for women (and, sometimes, for men). This paper explores how the contemporary mobilisation of traditional femininities can activate progressive, countercultural politics of gender and consumption. Specifically, it will examine the popularisation of the “nanna” as a countercultural icon that exemplifies the contemporary politics of retro femininities. Drawing upon data from our larger, more comprehensive studies, this paper uses two case studies—the rise of “nanna-style” cookbooks and the “nanna culture” of indie lifestyle magazine Frankie—to explore the ways that traditional femininities can be reworked to prompt a rethinking of current consumption practices, foster connection (in the case of nanna-style cookbooks) and challenge the limitations of contemporary gender norms (in the case of Frankie). While we are not suggesting that these politics are necessarily deliberately encoded in the texts (although sometimes they may be) or that these texts are inevitably interpreted in the way that we are suggesting, this paper offers preliminary textual “readings” (Kellner 12) of the ways that countercultural values can be uncovered within mainstream cultural forms. Nanna-style cookbooks and Frankie magazine are each examples of a broader resignification of the nanna that has been occurring across a number of sites of contemporary popular culture. Previous associations of the nanna as old, conservative or uncool are being replaced with new images of nannas as active, skilled, funky women. For example, this is evident in the recent resurgences of craft cultures, which reshape the meanings of contemporary knitting as being “not your grandma’s knitting” (Fields 150), but as a “fun, hip, and political” new hobby (Groeneveld 260). Such craft activities have been described using discourses of “revolution and reclamation” (Groeneveld 266) to mobilise countercultural practices ranging from explicitly activist “craftivism” (Corbett and Housley) to more ordinary, everyday politics of consumption and time management. Through activities such as “knit ins”, yarn bombing, and Stitch “N” Bitch circles, contemporary craft practices can be seen as an expression of the “historically reflexive and community minded new amateur”, whose craft practices facilitate new connections between amateurs to enable “alternative values and ways of living” and reject negative aspects of modern consumer society (Hackney 187). Even for women with less explicit activist commitments, an investment in the practices of retro femininities can provide opportunities for community-building, including across generations, in which participants are offered not only a “welcome respite from the rush and hurry of everyday life”, but also access to a suite of activities through which they can resist dominant approaches to consumption (Nathanson 119). Consequently, nostalgic images of grandmotherly practices need not signal only a conservative marketing strategy or desire to return to a (patriarchal, pre-feminist) past as they are sometimes interpreted (see Trussler), but a means through which images of the past can be resignified and reinterpreted in the context of contemporary needs and politics. Cooking Nanna-Style Nanna-style cookbooks are an example of “emergent uses of the past” (Bramall 15) for present purposes. “Nanna-style” is a currently popular category within the cookbook publishing and retailing industries that, for many critics, has been understood as an essentially conservative response to the financial uncertainties of the economic downturn (Orr). Certainly, nanna-style cookbooks are, on one level at least, uncritically and unreflexively nostalgic for a time when women’s cooking was central to providing the comforts of home. In Nonna to Nana: Stories of Food and Family, grandmothers are presented as part of a “fast-disappearing generation of matriarchs” whose recipes must be preserved so that “we [can] honour the love and dedication [they] give through the simple gift of making and sharing their food” (DiBlasi and DiBlasi, book synopsis). Merle’s Kitchen, written by 79-year-old author and Country Women’s Association (CWA) judge, Merle Parrish, is littered with reminisces about what life was like “in those days” when the “kitchen was the heart of the home” and women prepared baked treats each week for their children and husbands (Parrish vii). Sweet Paul Eat & Make: Charming Recipes and Kitchen Crafts You Will Love is filled with the recipes and stories of author Paul Lowe’s grandmother, Mormor, who doted on her family with delicious pancakes cooked at any time of the day. Such images of the grandmother’s selfless dedication to her family deploy the romance of what Jean Duruz (58) has called “Cooking Woman,” a figure whose entire identity is subsumed within the pleasure and comfort that she provides to others. Through the medium of the cookbook, Cooking Woman serves the fantasies of the “nostalgic cosmopolitan” (Duruz 61) for whom the pleasures of the nanna reflect an essentially (albeit unacknowledged) conservative impulse. However, for others, the nostalgia of Cooking Woman need not necessarily involve endorsem*nt of her domestic servitude, but instead evoke images of an (imagined, utopian) past as a means of exploring the pleasures and contradictions of contemporary femininities and consumption practices (see Hollows 190). Such texts are part of a broader set of practices associated with what Bramall (21) calls “austerity chic.” Austerity chic’s full political potential is evident in explicitly countercultural cookbooks like Heidi Minx’s Home Rockanomics, which invokes the DIY spirit of punk to present recycling, cooking and craft making as methods for investing in an anti-corporate, vegan activist politics. But for Bramall (31), even less challenging texts featuring nostalgic images of nannas can activate progressive demands about the need to consume more sustainably in ways that make these ideas more accessible to a broader range of constituencies. In particular, such texts offer forms of “alternative hedonism” through which practices of ethical consumption need not be characterised by experiences of self-denial but by a reconceptualisation of what constitutes the “good life” (Soper 211). In the practices of austerity chic as they are presented in nanna-style cookbooks, grandmotherly practices of baking and cooking are presented as frugal and self-sufficient, but also as granting access to experiences of pleasure, including the pleasures of familial warmth, cohesion and connection. Specifically, these books emphasise the ways in which cooking, and baking in particular, helps to forge connections between generations. For the authors of Pass It Down and Keep Baking, the recipes of grandmothers and great-aunts are described as “treasures” to be “cherished and passed on to future generations” (Wilkinson and Wilkinson 2). For the authors of Nonna to Nana, the food of the authors’ own grandmother is described as the “thread that bound our family together” (DiBlasi and DiBlasi 2). In contrast to some of the more explicitly political retro-inspired movements, which often construct the new formations of these practices as distinct from those of older women (e.g. “not your grandma’s knitting”), these more mainstream texts celebrate generational cohesion. Given the ways in which feminist histories have tended to discursively pit the various “waves” of feminism in opposition to that which came before, the celebration of the grandmother as a unifying figure becomes a means through which connections can be forged between past and present subjectivities (see Bramall 134). Such intergenerational connections—and the notion that grandmotherly practices are treasures to be preserved—also serve as a way of reimagining and reinterpreting (often devalued) feminine domestic activities as alternative sources of pleasure and of the “good life” at a time when reducing consumption and adopting more sustainable lifestyle practices is becoming increasingly urgent (see Bramall; Soper). While this might nonetheless be interpreted as compliant with contemporary patriarchal and capitalist structures—indeed, there is nothing inherently countercultural about conceiving the domestic as a site of pleasure—the potential radicalism of these texts lies in the ways that they highlight how investment in the fantasies, pleasures and activities of domesticity are not available only to women, nor are they associated only with the reproduction of traditional gender roles. For example in Sweet Paul Eat & Make, Lowe’s adoption of many of Mormor’s culinary and craft practices highlights the symbolic work that the nanna performs to enable his own commitment to forms of traditionally feminine domesticity. The fact that he is also large, hairy, heavily tattooed and pictured with a cute little French bulldog constructs Lowe as a simultaneously masculine and “camp” figure who, much like the playful and excessive femininity of well-known figures like Nigella Lawson (Brunsdon “Martha” 51), highlights the inherent performativity of both gendered and domestic subjectivities, and hence challenges any uncritical investment in these traditional roles. The countercultural potential of nanna-style cookbooks, then, lies not necessarily in an explicitly activist politics, but in a politics of the everyday. This is a politics in which seemingly conservative, nostalgic images of the nanna can make available new forms of identity, including those that emerge between generations, between the masculine and the feminine, and between imagined utopias of domesticity and the economic and environmental realities of contemporary consumer culture. Frankie’s Indie Nanna The countercultural potential of the nanna is also mobilised in fashion and lifestyle publications, including Frankie magazine, which is described as part of a “world where nanna culture is revered” (“Frankie Magazine Beats the Odds”). Frankie exemplifies both a reaction against a particular brand of femininity, and an invitation to consume more sustainably as part of the indie youth trend. Indie, as it manifests in Frankie, blends retro aesthetics with progressive politics in ways that present countercultural practices not as explicitly oppositional, but as access points to inclusive, empowering and pleasurable femininities. Frankie’s version of nanna culture can be found throughout the magazine, particularly in its focus on retro styles. The nanna is invoked in instructions for making nanna-style items, such as issue 46’s call to “Pop on a Cuppa: How to Make Your Own Nanna-Style Tea Cosy” (Lincolne 92-93), and in the retro aesthetics found throughout the magazine, including recipes depicting baked goods served on old-fashioned crockery and features on homes designed with a vintage theme (see Nov.-Dec. 2012 and Mar.-Apr. 2013). Much like nanna-style cookbooks, Frankie’s celebration of nanna culture offers readers alternative ways of thinking about consumption, inviting them to imagine the “satisfactions to be had from consuming differently” (Soper 222) and to construct ethical consumption as both expressions of alternative critical consumer culture and as practices of “cool” consumer connoisseurship (Franklin 165). Here, making your own items, purchasing second-hand items, or repurposing old wares, are presented not as forms of sacrifice, but as pleasurable and fashionable choices for young women. This contrasts with the consumption practices typically promoted in other contemporary women’s magazines. Most clearly, Frankie’s promotion of nanna chic stands in opposition to the models of desirable femininity characteristic of glossies like Cosmopolitan. The archetypal “Cosmo Girl” is represented as a woman seeking to achieve social mobility and desirability through consumption of cosmetics, fashion and sexual relationships (Oullette 366-367). In contrast, the nanna, with her lack of overt sexuality, older age, and conservative approach to consumption, invites identification with forms of feminine subjectivity that resist the patriarchal ideologies that are seen as typical of mainstream women’s magazines (see Gill 217). Frankie’s cover artwork demonstrates its constructed difference from modes of desirable femininity promoted by its glossy counterparts. The cover of the magazine’s 50th issue, for example, featured a embroidered collage depicting a range of objects including a sewing machine, teapot, retro glasses, flowers and a bicycle. This cover, which looks handcrafted and features items that evoke both nanna culture and indie style, offers forms of feminine style and desirability based on homecrafts, domestic self-sufficiency and do-it-yourself sustainability. The nanna herself is directly referenced on the cover of issue 52, which features an illustration of a woman in an armchair, seated in front of vintage-style floral wallpaper, a cup of tea in her hand, and her hair in a bun. While she does not possess physical features that signify old age such as grey hair or wrinkles, her location and style choices can each be read as signifiers of the nanna. Yet by featuring her on the cover of a young women’s magazine—and by dressing her in high-heeled boots—the nanna is constructed as subject position available to young, potentially desirable women. In contrast to glossy women’s magazines featuring images of young models or celebrities in sexualised poses (see Gill 184), Frankie offers a progressive politics of gender in which old-fashioned activities can provide means of challenging identities and consumption practices dominant within mainstream cultural industries. As Bramall (121) argues of “retro femininities in austerity,” such representations provide readers access to “subjectivities [that] may incorporate a certain critique of consumer capitalism.” By offering alternative modes of consumption in which women are not necessarily defined by youth and sexual desirability, Frankie’s indie nanna provides an implicit critique of mainstream consumerism’s models of ideal femininity. This gender politics thus relies not simply on an uncritical “gender reversal” (Plumwood 62), but rather reworks and recombines elements of past and present femininities to create new meanings and identities. Much like nanna-style cookbooks’ grandmotherly figures who unite generations, Frankie constructs the nanna as a source of wisdom and a figure to be respected. For example, a two-page spread entitled “Ask a Nanna” featured Polaroid pictures of nannas answering the question: “What would you tell your 20-year-old self?” (Evans 92-93). The magazine also regularly features older women, such as the profile describing Sonia Grevell as “a champion at crochet and living generously” (Corry 107). The editors’ letter of a recent issue describes the issue’s two major themes as “nannas and dirty, dirty rock”, which are described as having a “couple of things in common”: “they’ve been around for a while, you sometimes have to talk loudly in front of them and they rarely take sh*t from anyone” (Walker and Burke 6). The editors suggest that such “awesomeness” can be emulated by “eating a bikkie while gently moshing around the living room” or “knitting with drum sticks”—both unlikely juxtapositions that represent the unconventional nanna and her incorporation into indie youth culture. This celebration of the nanna stands in contrast to a mainstream media culture that privileges youth, especially for women, and suggests both common interests and learning opportunities between generations. While neither Frankie nor nanna-style cookbooks present themselves as political texts, when they are read within their particular historical and social contexts, they offer new ways of thinking about how countercultural practices are—and could be—mobilised by, and made accessible to, constituencies who may not otherwise identify with an explicitly oppositional politics. These texts sometimes appear to be located within a politically ambiguous nexus of compliance and resistance, but it is in this space of ambiguity that new identities and new commitments to progressive politics can be forged, normalised and made more widely available. These texts may not ultimately challenge capitalist structures of consumption, and they remain commodified products, but by connecting oppositional and mainstream practices, they offer new ways of conceiving the relationships between age, gender, sustainability and pleasure. They suggest ways that we might reimagine consumption as more sustainable and more inclusive than currently dominant modes of capitalist consumerism. References Barnett, Clive, Nick Clarke, Paul Cloke, and Alice Malpass. “The Political Ethics of Consumerism.” Consumer Policy Review 15.2 (2005): 45-51. Bramall, Rebecca. The Cultural Politics of Austerity: Past and Present in Austere Times. New York: Palgrave Macmillan, 2013. Brunsdon, Charlotte. The Feminist, the Housewife and the Soap Opera. Oxford: Oxford UP, 2000. Brunsdon, Charlotte. “The Feminist in the Kitchen: Martha, Martha and Nigella.” Feminism in Popular Culture. Eds Joanne Hollows and Rachel Moseley. Oxford: Berg, 2006. 41-56. Bryner, Gary C. Gaia’s Wager: Environmental Movements and the Challenge of Sustainability. Lanham: Rowman and Littlefield, 2001. Castells, Manuel, João Caraça, and Gustavo Cardoso. “The Cultures of the Economic Crisis: An Introduction.” Aftermath: The Cultures of the Economic Crisis. Eds. Manuel Castells, João Caraça, and Gustavo Cardoso. Oxford University Press, 2012. 1–16. Corbett, Sarah, and Sarah Housley. “The Craftivist Collective Guide to Craftivism.” Utopian Studies 22.2 (2011): 344-351. Corry, Lucy. “Stitches in Time.” Frankie Jan.-Feb. 2014: 106-107. Desmond, John, Pierre McDonagh and Stephanie O’Donohoe. “Counter-Culture and Consumer Society.” Consumption, Markets and Culture 4.3 (2000): 207-343. DiBlasi, Jessie, and Jacqueline DiBlasi. Nonna to Nana: Stories of Food and Family. Melbourne: Jessie and Jacqueline DiBlasi, 2014. Duruz, Jean. “Haunted Kitchens: Cooking and Remembering.” Gastronomica 4.1 (2004): 57-68. Evans, Daniel. “Ask a Nanna.” Frankie Mar.-Apr. 2010: 92-93. Fields, Corey D. “Not Your Grandma’s Knitting: The Role of Identity Processes in the Transformation of Cultural Practices.” Social Psychology Quarterly 77.2 (2014): 150-165. Frankie. Mar.-Apr. 2013. ---. Nov.- Dec. 2012. “Frankie Magazine Beats the Odds.” The 7.30 Report. Australian Broadcasting Corporation. 8 June 2010. Transcript. 30 Sep. 2014 ‹http://www.abc.net.au/7.30/content/2010/s2921938.htm›. Franklin, Adrian. “The Ethics of Second-Hand Consumption.” Ethical Consumption: A Critical Introduction. Eds Tania Lewis and Emily Potter. London: Routledge, 2011. 156-168. Gill, Rosalind. Gender and the Media. Cambridge: Polity Press, 2007. Groeneveld, Elizabeth. “‘Join the Knitting Revolution’: Third-Wave Feminist Magazines and the Politics of Domesticity.” Canadian Review of American Studies 40.2 (2010): 259-277. Hackney, Fiona. “Quiet Activism and the New Amateur: The Power of Home and Hobby Crafts.” Design and Culture 5.2 (2013): 169-194. Hollows, Joanne. “Feeling like a Domestic Goddess: Postfeminism and Cooking.” European Journal of Cultural Studies 6.2 (2003): 179-202. Kellner, Douglas. “Towards a Critical Media/Cultural Studies.” Media/Cultural Studies: Critical Approaches. Eds Rhonda Hammer and Douglas Kellner. New York: Peter Lang, 2009. 5-24. Lewis, Tania, and Emily Potter (eds). Ethical Consumption: A Critical Introduction. London: Routledge, 2011. Lincolne, Pip. “Pop on a Cuppa.” Frankie Mar.-Apr. 2012: 92-93. Lowe, Paul. Sweet Paul Eat & Make: Charming Recipes and Kitchen Crafts You Will Love. New York: Houghton Mifflin Harcourt, 2014. Miller, Toby. Cultural Citizenship: Cosmopolitanism, Consumerism and Television in a Neoliberal Age. Philadelphia: Temple UP, 2007. Minx, Heidi. Home Rockanomics: 54 Projects and Recipes for Style on the Edge. New York: Thomas Dunne Books, 2009. Nathanson, Elizabeth. Television and Postfeminist Housekeeping. New York: Routledge, 2013. Orr, Gillian. “Sweet Taste of Sales Success: Why Are Cookbooks Selling Better than Ever?” The Independent (7 Sept. 2012). 29 Sep. 2014 ‹http://www.independent.co.uk/life-style/food-and-drink/features/sweet-taste-of-sales-success-why-are-cookbooks-selling-better-than-ever-8113937.html›. Oullette, Laurie. “Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams.” Media, Culture and Society 21.3 (1999): 359-383. Parrish, Merle. Merle’s Kitchen. North Sydney: Ebury Press, 2012. Plumwood, Val. Feminism and the Mastery of Nature. London: Routledge, 1993. Soper, Kate. “Rethinking the ‘Good Life’: The Citizenship Dimension of Consumer Disaffection with Consumerism.” Journal of Consumer Culture 7.2 (2007): 205-229. Trussler, Meryl. “Half Baked: The Trouble with Cupcake Feminism.” The Quietus 13 Feb. 2013. 29 Sep. 2014 ‹http://thequietus.com/articles/07962-cupcake-feminism›. Walker, Jo, and Lara Burke. “First Thought.” Frankie Jan.-Feb. 2014: 6. Wilkinson, Laura, and Beth Wilkinson. Pass It Down and Keep Baking. Melbourne: Pass It On, 2013.

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Abstract:

At a time when almost every human transgression, illness, profession and other personal aspect of life has been chronicled in autobiographical writing (Rak)—in 1998 Zinsser called ours “the age of memoir” (3)—writing about fat is one of the most recent subjects to be addressed in this way. This article surveys a range of contemporary autobiographical texts that are titled with, or revolve around, that powerful and most evocative word, “fat”. Following a number of cultural studies of fat in society (Critser; Gilman, Fat Boys; Fat: A Cultural History; Stearns), this discussion views fat in socio-cultural terms, following Lupton in understanding fat as both “a cultural artefact: a bodily substance or body shape that is given meaning by complex and shifting systems of ideas, practices, emotions, material objects and interpersonal relationships” (i). Using a case study approach (Gerring; Verschuren), this examination focuses on a range of texts from autobiographical cookbooks and memoirs to novel-length graphic works in order to develop a preliminary taxonomy of these works. In this way, a small sample of work, each of which (described below) explores an aspect (or aspects) of the form is, following Merriam, useful as it allows a richer picture of an under-examined phenomenon to be constructed, and offers “a means of investigating complex social units consisting of multiple variables of potential importance in understanding the phenomenon” (Merriam 50). Although the sample size does not offer generalisable results, the case study method is especially suitable in this context, where the aim is to open up discussion of this form of writing for future research for, as Merriam states, “much can be learned from […] an encounter with the case through the researcher’s narrative description” and “what we learn in a particular case can be transferred to similar situations” (51). Pro-Fat Autobiographical WritingAlongside the many hundreds of reduced, low- and no-fat cookbooks and weight loss guides currently in print that offer recipes, meal plans, ingredient replacements and strategies to reduce fat in the diet, there are a handful that promote the consumption of fats, and these all have an autobiographical component. The publication of Jennifer McLagan’s Fat: An Appreciation of a Misunderstood Ingredient, with Recipes in 2008 by Ten Speed Press—publisher of Mollie Katzen’s groundbreaking and influential vegetarian Moosewood Cookbook in 1974 and an imprint now known for its quality cookbooks (Thelin)—unequivocably addressed that line in the sand often drawn between fat and all things healthy. The four chapter titles of this cookbook— “Butter,” subtitled “Worth It,” “Pork Fat: The King,” “Poultry Fat: Versatile and Good For You,” and, “Beef and Lamb Fats: Overlooked But Tasty”—neatly summarise McLagan’s organising argument: that animal fats not only add an unreplaceable and delicious flavour to foods but are fundamental to our health. Fat polarised readers and critics; it was positively reviewed in prominent publications (Morris; Bhide) and won influential food writing awards, including 2009 James Beard Awards for Single Subject Cookbook and Cookbook of the Year but, due to its rejection of low-fat diets and the research underpinning them, was soon also vehemently criticised, to the point where the book was often described in the media as “controversial” (see Smith). McLagan’s text, while including historical, scientific and gastronomic data and detail, is also an outspokenly personal treatise, chronicling her sensual and emotional responses to this ingredient. “I love fat,” she begins, continuing, “Whether it’s a slice of foie gras terrine, its layer of yellow fat melting at the edges […] hot bacon fat […] wilting a plate of pungent greens into submission […] or a piece of crunchy pork crackling […] I love the way it feels in my mouth, and I love its many tastes” (1). Her text is, indeed, memoir as gastronomy / gastronomy as memoir, and this cookbook, therefore, an example of the “memoir with recipes” subgenre (Brien et al.). It appears to be this aspect – her highly personal and, therein, persuasive (Weitin) plea for the value of fats – that galvanised critics and readers.Molly Chester and Sandy Schrecengost’s Back to Butter: A Traditional Foods Cookbook – Nourishing Recipes Inspired by Our Ancestors begins with its authors’ memoirs (illness, undertaking culinary school training, buying and running a farm) to lend weight to their argument to utilise fats widely in cookery. Its first chapter, “Fats and Oils,” features the familiar butter, which it describes as “the friendly fat” (22), then moves to the more reviled pork lard “Grandma’s superfood” (22) and, nowadays quite rarely described as an ingredient, beef tallow. Grit Magazine’s Lard: The Lost Art of Cooking with Your Grandmother’s Secret Ingredient utilises the rhetoric that fat, and in this case, lard, is a traditional and therefore foundational ingredient in good cookery. This text draws on its publisher’s, Grit Magazine (published since 1882 in various formats), long history of including auto/biographical “inspirational stories” (Teller) to lend persuasive power to its argument. One of the most polarising of fats in health and current media discourse is butter, as was seen recently in debate over what was seen as its excessive use in the MasterChef Australia television series (see, Heart Foundation; Phillipov). It is perhaps not surprising, then, that butter is the single fat inspiring the most autobiographical writing in this mode. Rosie Daykin’s Butter Baked Goods: Nostalgic Recipes from a Little Neighborhood Bakery is, for example, typical of a small number of cookbooks that extend the link between baking and nostalgia to argue that butter is the superlative ingredient for baking. There are also entire cookbooks dedicated to making flavoured butters (Vaserfirer) and a number that offer guides to making butter and other (fat-based) dairy products at home (Farrell-Kingsley; Hill; Linford).Gabrielle Hamilton’s Blood, Bones and Butter: The Inadvertent Education of a Reluctant Chef is typical among chef’s memoirs in using butter prominently although rare in mentioning fat in its title. In this text and other such memoirs, butter is often used as shorthand for describing a food that is rich but also wholesomely delicious. Hamilton relates childhood memories of “all butter shortcakes” (10), and her mother and sister “cutting butter into flour and sugar” for scones (15), radishes eaten with butter (21), sautéing sage in butter to dress homemade ravoli (253), and eggs fried in browned butter (245). Some of Hamilton’s most telling references to butter present it as an staple, natural food as, for instance, when she describes “sliced bread with butter and granulated sugar” (37) as one of her family’s favourite desserts, and lists butter among the everyday foodstuffs that taste superior when stored at room temperature instead of refrigerated—thereby moving butter from taboo (Gwynne describes a similar process of the normalisation of sexual “perversion” in erotic memoir).Like this text, memoirs that could be described as arguing “for” fat as a substance are largely by chefs or other food writers who extol, like McLagan and Hamilton, the value of fat as both food and flavouring, and propose that it has a key role in both ordinary/family and gourmet cookery. In this context, despite plant-based fats such as coconut oil being much lauded in nutritional and other health-related discourse, the fat written about in these texts is usually animal-based. An exception to this is olive oil, although this is never described in the book’s title as a “fat” (see, for instance, Drinkwater’s series of memoirs about life on an olive farm in France) and is, therefore, out of the scope of this discussion.Memoirs of Being FatThe majority of the other memoirs with the word “fat” in their titles are about being fat. Narratives on this topic, and their authors’ feelings about this, began to be published as a sub-set of autobiographical memoir in the 2000s. The first decade of the new millennium saw a number of such memoirs by female writers including Judith Moore’s Fat Girl (published in 2005), Jen Lancaster’s Such a Pretty Fat: One Narcissist’s Quest to Discover If Her Life Makes Her Ass Look Big, or Why Pie Is Not the Answer, and Stephanie Klein’s Moose: A Memoir (both published in 2008) and Jennifer Joyne’s Designated Fat Girl in 2010. These were followed into the new decade by texts such as Celia Rivenbark’s bestselling 2011 You Don’t Sweat Much for a Fat Girl, and all attracted significant mainstream readerships. Journalist Vicki Allan pulled no punches when she labelled these works the “fat memoir” and, although Sidonie Smith and Julia Watson’s influential categorisation of 60 genres of life writing does not include this description, they do recognise eating disorder and weight-loss narratives. Some scholarly interest followed (Linder; Halloran), with Mitchell linking this production to feminism’s promotion of the power of the micro-narrative and the recognition that the autobiographical narrative was “a way of situating the self politically” (65).aken together, these memoirs all identify “excess” weight, although the response to this differs. They can be grouped as: narratives of losing weight (see Kuffel; Alley; and many others), struggling to lose weight (most of these books), and/or deciding not to try to lose weight (the smallest number of works overall). Some of these texts display a deeply troubled relationship with food—Moore’s Fat Girl, for instance, could also be characterised as an eating disorder memoir (Brien), detailing her addiction to eating and her extremely poor body image as well as her mother’s unrelenting pressure to lose weight. Elena Levy-Navarro describes the tone of these narratives as “compelled confession” (340), mobilising both the conventional understanding of confession of the narrator “speaking directly and colloquially” to the reader of their sins, failures or foibles (Gill 7), and what she reads as an element of societal coercion in their production. Some of these texts do focus on confessing what can be read as disgusting and wretched behavior (gorging and vomiting, for instance)—Halloran’s “gustatory abject” (27)—which is a feature of the contemporary conceptualisation of confession after Rousseau (Brooks). This is certainly a prominent aspect of current memoir writing that is, simultaneously, condemned by critics (see, for example, Jordan) and popular with readers (O’Neill). Read in this way, the majority of memoirs about being fat are about being miserable until a slimming regime of some kind has been undertaken and successful. Some of these texts are, indeed, triumphal in tone. Lisa Delaney’s Secrets of a Former Fat Girl is, for instance, clear in the message of its subtitle, How to Lose Two, Four (or More!) Dress Sizes—And Find Yourself Along the Way, that she was “lost” until she became slim. Linden has argued that “female memoir writers frequently describe their fat bodies as diseased and contaminated” (219) and “powerless” (226). Many of these confessional memoirs are moving narratives of shame and self loathing where the memoirist’s sense of self, character, and identity remain somewhat confused and unresolved, whether they lose weight or not, and despite attestations to the contrary.A sub-set of these memoirs of weight loss are by male authors. While having aspects in common with those by female writers, these can be identified as a sub-set of these memoirs for two reasons. One is the tone of their narratives, which is largely humourous and often ribaldly comic. There is also a sense of the heroic in these works, with male memoirsts frequently mobilising images of battles and adversity. Texts that can be categorised in this way include Toshio Okada’s Sayonara Mr. Fatty: A Geek’s Diet Memoir, Gregg McBride and Joy Bauer’s bestselling Weightless: My Life as a Fat Man and How I Escaped, Fred Anderson’s From Chunk to Hunk: Diary of a Fat Man. As can be seen in their titles, these texts also promise to relate the stratgies, regimes, plans, and secrets that others can follow to, similarly, lose weight. Allen Zadoff’s title makes this explicit: Lessons Learned on the Journey from Fat to Thin. Many of these male memoirists are prompted by a health-related crisis, diagnosis, or realisation. Male body image—a relatively recent topic of enquiry in the eating disorder, psychology, and fashion literature (see, for instance, Bradley et al.)—is also often a surprising motif in these texts, and a theme in common with weight loss memoirs by female authors. Edward Ugel, for instance, opens his memoir, I’m with Fatty: Losing Fifty Pounds in Fifty Miserable Weeks, with “I’m haunted by mirrors … the last thing I want to do is see myself in a mirror or a photograph” (1).Ugel, as that prominent “miserable” in his subtitle suggests, provides a subtle but revealing variation on this theme of successful weight loss. Ugel (as are all these male memoirists) succeeds in the quest be sets out on but, apparently, despondent almost every moment. While the overall tone of his writing is light and humorous, he laments every missed meal, snack, and mouthful of food he foregoes, explaining that he loves eating, “Food makes me happy … I live to eat. I love to eat at restaurants. I love to cook. I love the social component of eating … I can’t be happy without being a social eater” (3). Like many of these books by male authors, Ugel’s descriptions of the food he loves are mouthwatering—and most especially when describing what he identifies as the fattening foods he loves: Reuben sandwiches dripping with juicy grease, crispy deep friend Chinese snacks, buttery Danish pastries and creamy, rich ice cream. This believable sense of regret is not, however, restricted to male authors. It is also apparent in how Jen Lancaster begins her memoir: “I’m standing in the kitchen folding a softened stick of butter, a cup of warmed sour cream, and a mound of fresh-shaved Parmesan into my world-famous mashed potatoes […] There’s a maple-glazed pot roast browning nicely in the oven and white-chocolate-chip macadamia cookies cooling on a rack farther down the counter. I’ve already sautéed the almonds and am waiting for the green beans to blanch so I can toss the whole lot with yet more butter before serving the meal” (5). In the above memoirs, both male and female writers recount similar (and expected) strategies: diets, fasts and other weight loss regimes and interventions (calorie counting, colonics, and gastric-banding and -bypass surgery for instance, recur); consulting dieting/health magazines for information and strategies; keeping a food journal; employing expert help in the form of nutritionists, dieticians, and personal trainers; and, joining health clubs/gyms, and taking up various sports.Alongside these works sit a small number of texts that can be characterised as “non-weight loss memoirs.” These can be read as part of the emerging, and burgeoning, academic field of Fat Studies, which gathers together an extensive literature critical of, and oppositional to, dominant discourses about obesity (Cooper; Rothblum and Solovay; Tomrley and Naylor), and which include works that focus on information backed up with memoir such as self-described “fat activist” (Wann, website) Marilyn Wann’s Fat! So?: Because You Don’t Have to Apologise, which—when published in 1998—followed a print ’zine and a website of the same title. Although certainly in the minority in terms of numbers, these narratives have been very popular with readers and are growing as a sub-genre, with well-known actress Camryn Manheim’s New York Times-bestselling memoir, Wake Up, I'm Fat! (published in 1999) a good example. This memoir chronicles Manheim’s journey from the overweight and teased teenager who finds it a struggle to find friends (a common trope in many weight loss memoirs) to an extremely successful actress.Like most other types of memoir, there are also niche sub-genres of the “fat memoir.” Cheryl Peck’s Fat Girls and Lawn Chairs recounts a series of stories about her life in the American Midwest as a lesbian “woman of size” (xiv) and could thus be described as a memoir on the subjects of – and is, indeed, catalogued in the Library of Congress as: “Overweight women,” “Lesbians,” and “Three Rivers (Mich[igan]) – Social life and customs”.Carol Lay’s graphic memoir, The Big Skinny: How I Changed My Fattitude, has a simple diet message – she lost weight by counting calories and exercising every day – and makes a dual claim for value of being based on both her own story and a range of data and tools including: “the latest research on obesity […] psychological tips, nutrition basics, and many useful tools like simplified calorie charts, sample recipes, and menu plans” (qtd. in Lorah). The Big Skinny could, therefore, be characterised with the weight loss memoirs above as a self-help book, but Lay herself describes choosing the graphic form in order to increase its narrative power: to “wrap much of the information in stories […] combining illustrations and story for a double dose of retention in the brain” (qtd. in Lorah). Like many of these books that can fit into multiple categories, she notes that “booksellers don’t know where to file the book – in graphic novels, memoirs, or in the diet section” (qtd. in O’Shea).Jude Milner’s Fat Free: The Amazing All-True Adventures of Supersize Woman! is another example of how a single memoir (graphic, in this case) can be a hybrid of the categories herein discussed, indicating how difficult it is to neatly categorise human experience. Recounting the author’s numerous struggles with her weight and journey to self-acceptance, Milner at first feels guilty and undertakes a series of diets and regimes, before becoming a “Fat Is Beautiful” activist and, finally, undergoing gastric bypass surgery. Here the narrative trajectory is of empowerment rather than physical transformation, as a thinner (although, importantly, not thin) Milner “exudes confidence and radiates strength” (Story). ConclusionWhile the above has identified a number of ways of attempting to classify autobiographical writing about fat/s, its ultimate aim is, after G. Thomas Couser’s work in relation to other sub-genres of memoir, an attempt to open up life writing for further discussion, rather than set in placed fixed and inflexible categories. Constructing such a preliminary taxonomy aspires to encourage more nuanced discussion of how writers, publishers, critics and readers understand “fat” conceptually as well as more practically and personally. 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Abstract:

What strikes me about the habits of the people who spend so much time on the Net—well, it’s so new that we don't know what will come next—is in fact precisely how niche in character it is. You ask people what nets they are on, and they’re all so specialised! The Argentines on the Argentine Net and so forth. And it’s particularly the Argentines who are not in Argentina. (Anderson, in Gower, par. 5) The preceding quotation, taken from his 1996 interview with Eric Gower, sees Benedict Anderson reflecting on the formation of imagined, transnational communities on the Internet. Anderson is, of course, famous for his work on how nationalism, as an “imagined community,” gets constructed through the shared consumption of print media (6-7, 26-27); although its readers will never all see each other face to face, people consuming a newspaper or novel in a shared language perceive themselves as members of a collective. In this more recent interview, Anderson recognised the specific groupings of people in online communities: Argentines who find themselves outside of Argentina link up online in an imagined diaspora community. Over the course of the last decade and a half since Anderson spoke about Argentinian migrants and diaspora communities, we have witnessed an exponential growth of new forms of digital communication, including social networking sites (e.g. Facebook), Weblogs, micro-blogging (e.g. Twitter), and video-sharing sites (e.g. YouTube). Alongside these new means of communication, our current epoch of globalisation is also characterised by migration flows across, and between, all continents. In his book Modernity at Large, Arjun Appadurai recognised that “the twin forces of mass migration and electronic mediation” have altered the ways the imagination operates. Furthermore, these two pillars, human motion and digital mediation, are in constant “flux” (44). The circulation of people and digitally mediatised content proceeds across and beyond boundaries of the nation-state and provides ground for alternative community and identity formations. Appadurai’s intervention has resulted in increasing awareness of local, transnational, and global networking flows of people, ideas, and culturally hybrid artefacts. In this article, we analyse the various innovative tactics taken up by migrant youth to imagine digital diasporas. Inspired by scholars such as Appadurai, Avtar Brah and Paul Gilroy, we tease out—from a postcolonial perspective—how digital diasporas have evolved over time from a more traditional understanding as constituted either by a vertical relationship to a distant homeland or a horizontal connection to the scattered transnational community (see Safran, Cohen) to move towards a notion of “hypertextual diaspora.” With hypertextual diaspora, these central axes which constitute the understanding of diaspora are reshuffled in favour of more rhizomatic formations where affiliations, locations, and spaces are constantly destabilised and renegotiated. Needless to say, diasporas are not hom*ogeneous and resist generalisation, but in this article we highlight common ways in which young migrant Internet users renew the practices around diaspora connections. Drawing from research on various migrant populations around the globe, we distinguish three common strategies: (1) the forging of transnational public spheres, based on maintaining virtual social relations by people scattered across the globe; (2) new forms of digital diasporic youth branding; and (3) the cultural production of innovative hypertexts in the context of more rhizomatic digital diaspora formations. Before turning to discuss these three strategies, the potential of a postcolonial framework to recognise multiple intersections of diaspora and digital mediation is elaborated. Hypertext as a Postcolonial Figuration Postcolonial scholars, Appadurai, Gilroy, and Brah among others, have been attentive to diasporic experiences, but they have paid little attention to the specificity of digitally mediated diaspora experiences. As Maria Fernández observes, postcolonial studies have been “notoriously absent from electronic media practice, theory, and criticism” (59). Our exploration of what happens when diasporic youth go online is a first step towards addressing this gap. Conceptually, this is clearly an urgent need since diasporas and the digital inform each other in the most profound and dynamic of ways: “the Internet virtually recreates all those sites which have metaphorically been eroded by living in the diaspora” (Ponzanesi, “Diasporic Narratives” 396). Writings on the Internet tend to favour either the “gold-rush” mentality, seeing the Web as a great equaliser and bringer of neoliberal progress for all, or the more pessimistic/technophobic approach, claiming that technologically determined spaces are exclusionary, white by default, masculine-oriented, and heteronormative (Everett 30, Van Doorn and Van Zoonen 261). For example, the recent study by Ito et al. shows that young people are not interested in merely performing a fiction in a parallel online world; rather, the Internet gets embedded in their everyday reality (Ito et al. 19-24). Real-life commercial incentives, power hierarchies, and hegemonies also get extended to the digital realm (Schäfer 167-74). Online interaction remains pre-structured, based on programmers’ decisions and value-laden algorithms: “people do not need a passport to travel in cyberspace but they certainly do need to play by the rules in order to function electronically” (Ponzanesi, “Diasporic Narratives” 405). We began our article with a statement by Benedict Anderson, stressing how people in the Argentinian diaspora find their space on the Internet. Online avenues increasingly allow users to traverse and add hyperlinks to their personal websites in the forms of profile pages, the publishing of preferences, and possibilities of participating in and affiliating with interest-based communities. Online journals, social networking sites, streaming audio/video pages, and online forums are all dynamic hypertexts based on Hypertext Markup Language (HTML) coding. HTML is the protocol of documents that refer to each other, constituting the backbone of the Web; every text that you find on the Internet is connected to a web of other texts through hyperlinks. These links are in essence at equal distance from each other. As well as being a technological device, hypertext is also a metaphor to think with. Figuratively speaking, hypertext can be understood as a non-hierarchical and a-centred modality. Hypertext incorporates multiplicity; different pathways are possible simultaneously, as it has “multiple entryways and exits” and it “connects any point to any other point” (Landow 58-61). Feminist theorist Donna Haraway recognised the dynamic character of hypertext: “the metaphor of hypertext insists on making connections as practice.” However, she adds, “the trope does not suggest which connections make sense for which purposes and which patches we might want to follow or avoid.” We can begin to see the value of approaching the Internet from the perspective of hypertext to make an “inquiry into which connections matter, why, and for whom” (128-30). Postcolonial scholar Jaishree K. Odin theorised how hypertextual webs might benefit subjects “living at the borders.” She describes how subaltern subjects, by weaving their own hypertextual path, can express their multivocality and negotiate cultural differences. She connects the figure of hypertext with that of the postcolonial: The hypertextual and the postcolonial are thus part of the changing topology that maps the constantly shifting, interpenetrating, and folding relations that bodies and texts experience in information culture. Both discourses are characterised by multivocality, multilinearity, openendedness, active encounter, and traversal. (599) These conceptions of cyberspace and its hypertextual foundations coalesce with understandings of “in-between”, “third”, and “diaspora media space” as set out by postcolonial theorists such as Bhabha and Brah. Bhabha elaborates on diaspora as a space where different experiences can be articulated: “These ‘in-between’ spaces provide the terrain for elaborating strategies of selfhood—singular or communal—that initiate new signs of identity, and innovative sites of collaboration, and contestation (4). (Dis-)located between the local and the global, Brah adds: “diaspora space is the point at which boundaries of inclusion and exclusion, of belonging and otherness, of ‘us’ and ‘them,’ are contested” (205). As youths who were born in the diaspora have begun to manifest themselves online, digital diasporas have evolved from transnational public spheres to differential hypertexts. First, we describe how transnational public spheres form one dimension of the mediation of diasporic experiences. Subsequently, we focus on diasporic forms of youth branding and hypertext aesthetics to show how digitally mediated practices can go beyond and transgress traditional formations of diasporas as vertically connected to a homeland and horizontally distributed in the creation of transnational public spheres. Digital Diasporas as Diasporic Public Spheres Mass migration and digital mediation have led to a situation where relationships are maintained over large geographical distances, beyond national boundaries. The Internet is used to create transnational imagined audiences formed by dispersed people, which Appadurai describes as “diasporic public spheres”. He observes that, as digital media “increasingly link producers and audiences across national boundaries, and as these audiences themselves start new conversations between those who move and those who stay, we find a growing number of diasporic public spheres” (22). Media and communication researchers have paid a lot of attention to this transnational dimension of the networking of dispersed people (see Brinkerhoff, Alonso and Oiarzabal). We focus here on three examples from three different continents. Most famously, media ethnographers Daniel Miller and Don Slater focused on the Trinidadian diaspora. They describe how “de Rumshop Lime”, a collective online chat room, is used by young people at home and abroad to “lime”, meaning to chat and hang out. Describing the users of the chat, “the webmaster [a Trini living away] proudly proclaimed them to have come from 40 different countries” (though massively dominated by North America) (88). Writing about people in the Greek diaspora, communication researcher Myria Georgiou traced how its mediation evolved from letters, word of mouth, and bulletins to satellite television, telephone, and the Internet (147). From the introduction of the Web, globally dispersed people went online to get in contact with each other. Meanwhile, feminist film scholar Anna Everett draws on the case of Naijanet, the virtual community of “Nigerians Living Abroad”. She shows how Nigerians living in the diaspora from the 1990s onwards connected in global transnational communities, forging “new black public spheres” (35). These studies point at how diasporic people have turned to the Internet to establish and maintain social relations, give and receive support, and share general concerns. Establishing transnational communicative networks allows users to imagine shared audiences of fellow diasporians. Diasporic imagination, however, goes beyond singular notions of this more traditional idea of the transnational public sphere, as it “has nowadays acquired a great figurative flexibility which mostly refers to practices of transgression and hybridisation” (Ponzanesi, “Diasporic Subjects” 208). Below we recognise another dimension of digital diasporas: the articulation of diasporic attachment for branding oneself. Mocro and Nikkei: Diasporic Attachments as a Way to Brand Oneself In this section, we consider how hybrid cultural practices are carried out over geographical distances. Across spaces on the Web, young migrants express new forms of belonging in their dealing with the oppositional motivations of continuity and change. The generational specificity of this experience can be drawn out on the basis of the distinction between “roots” and “routes” made by Paul Gilroy. In his seminal book The Black Atlantic: Modernity and Double Consciousness, Gilroy writes about black populations on both sides of the Atlantic. The double consciousness of migrant subjects is reflected by affiliating roots and routes as part of a complex cultural identification (19 and 190). As two sides of the same coin, roots refer to the stable and continuing elements of identities, while routes refer to disruption and change. Gilroy criticises those who are “more interested in the relationship of identity to roots and rootedness than in seeing identity as a process of movement and mediation which is more appropriately approached via the hom*onym routes” (19). He stresses the importance of not just focusing on one of either roots or routes but argues for an examination of their interplay. Forming a response to discrimination and exclusion, young migrants in online networks turn to more positive experiences such as identification with one’s heritage inspired by generational specific cultural affiliations. Here, we focus on two examples that cross two continents, showing routed online attachments to “be(com)ing Mocro”, and “be(coming) Nikkei”. Figure 1. “Leipe Mocro Flavour” music video (Ali B) The first example, being and becoming “Mocro”, refers to a local, bi-national consciousness. The term Mocro originated on the streets of the Netherlands during the late 1990s and is now commonly understood as a Dutch honorary nickname for youths with Moroccan roots living in the Netherlands and Belgium. A 2003 song, Leipe mocro flavour (“Crazy Mocro Flavour”) by Moroccan-Dutch rapper Ali B, familiarised a larger group of people with the label (see Figure 1). Ali B’s song is exemplary for a wider community of youngsters who have come to identify themselves as Mocros. One example is the Marokkanen met Brainz – Hyves (Mo), a community page within the Dutch social networking site Hyves. On this page, 2,200 youths who identify as Mocro get together to push against common stereotypes of Moroccan-Dutch boys as troublemakers and thieves and Islamic Moroccan-Dutch girls as veiled carriers of backward traditions (Leurs, forthcoming). Its description reads, “I assume that this Hyves will be the largest [Mocro community]. Because logically Moroccans have brains” (our translation): What can you find here? Discussions about politics, religion, current affairs, history, love and relationships. News about Moroccan/Arabic Parties. And whatever you want to tell others. Use your brains. Second, “Nikkei” directs our attention to Japanese migrants and their descendants. The Discover Nikkei website, set up by the Japanese American National Museum, provides a revealing description of being and becoming Nikkei: As Nikkei communities form in Japan and throughout the world, the process of community formation reveals the ongoing fluidity of Nikkei populations, the evasive nature of Nikkei identity, and the transnational dimensions of their community formations and what it means to be Nikkei. (Japanese American National Museum) This site was set up by the Japanese American National Museum for Nikkei in the global diaspora to connect and share stories. Nikkei youths of course also connect elsewhere. In her ethnographic online study, Shana Aoyama found that the social networking site Hi5 is taken up in Peru by young people of Japanese heritage as an avenue for identity exploration. She found group confirmation based on the performance of Nikkei-ness, as well as expressions of individuality. She writes, “instead of heading in one specific direction, the Internet use of Nikkei creates a starburst shape of identity construction and negotiation” (119). Mocro-ness and Nikkei-ness are common collective identification markers that are not just straightforward nationalisms. They refer back to different homelands, while simultaneously they also clearly mark one’s situation of being routed outside of this homeland. Mocro stems from postcolonial migratory flows from the Global South to the West. Nikkei-ness relates to the interesting case of the Japanese diaspora, which is little accounted for, although there are many Japanese communities present in North and South America from before the Second World War. The context of Peru is revealing, as it was the first South American country to accept Japanese migrants. It now hosts the second largest South American Japanese diaspora after Brazil (Lama), and Peru’s former president, Alberto Fujimoro, is also of Japanese origin. We can see how the importance of the nation-state gets blurred as diasporic youth, through cultural hybridisation of youth culture and ethnic ties, initiates subcultures and offers resistance to mainstream western cultural forms. Digital spaces are used to exert youthful diaspora branding. Networked branding includes expressing cultural identities that are communal and individual but also both local and global, illustrative of how “by virtue of being global the Internet can gift people back their sense of themselves as special and particular” (Miller and Slater 115). In the next section, we set out how youthful diaspora branding is part of a larger, more rhizomatic formation of multivocal hypertext aesthetics. Hypertext Aesthetics In this section, we set out how an in-between, or “liminal”, position, in postcolonial theory terms, can be a source of differential and multivocal cultural production. Appadurai, Bhabha, and Gilroy recognise that liminal positions increasingly leave their mark on the global and local flows of cultural objects, such as food, cinema, music, and fashion. Here, our focus is on how migrant youths turn to hypertextual forms of cultural production for a differential expression of digital diasporas. Hypertexts are textual fields made up of hyperlinks. Odin states that travelling through cyberspace by clicking and forging hypertext links is a form of multivocal digital diaspora aesthetics: The perpetual negotiation of difference that the border subject engages in creates a new space that demands its own aesthetic. This new aesthetic, which I term “hypertext” or “postcolonial,” represents the need to switch from the linear, univocal, closed, authoritative aesthetic involving passive encounters characterising the performance of the same to that of non-linear, multivocal, open, non-hierarchical aesthetic involving active encounters that are marked by repetition of the same with and in difference. (Cited in Landow 356-7) On their profile pages, migrant youth digitally author themselves in distinct ways by linking up to various sites. They craft their personal hypertext. These hypertexts display multivocal diaspora aesthetics which are personal and specific; they display personal intersections of affiliations that are not easily generalisable. In several Dutch-language online spaces, subjects from Dutch-Moroccan backgrounds have taken up the label Mocro as an identity marker. Across social networking sites such as Hyves and Facebook, the term gets included in nicknames and community pages. Think of nicknames such as “My own Mocro styly”, “Mocro-licious”, “Mocro-chick”. The term Mocro itself is often already multilayered, as it is often combined with age, gender, sexual preference, religion, sport, music, and generationally specific cultural affiliations. Furthermore, youths connect to a variety of groups ranging from feminist interests (“Women in Charge”), Dutch nationalism (“I Love Holland”), ethnic affiliations (“The Moroccan Kitchen”) to clothing (the brand H&M), and global junk food (McDonalds). These diverse affiliations—that are advertised online simultaneously—add nuance to the typical, one-dimensional stereotype about migrant youth, integration, and Islam in the context of Europe and Netherlands (Leurs, forthcoming). On the online social networking site Hi5, Nikkei youths in Peru, just like any other teenagers, express their individuality by decorating their personal profile page with texts, audio, photos, and videos. Besides personal information such as age, gender, and school information, Aoyama found that “a starburst” of diverse affiliations is published, including those that signal Japanese-ness such as the Hello Kitty brand, anime videos, Kanji writing, kimonos, and celebrities. Also Nikkei hyperlink to elements that can be identified as “Latino” and “Chino” (Chinese) (104-10). Furthermore, users can show their multiple affiliations by joining different “groups” (after which a hyperlink to the group community appears on the profile page). Aoyama writes “these groups stretch across a large and varied scope of topics, including that of national, racial/ethnic, and cultural identities” (2). These examples illustrate how digital diasporas encompass personalised multivocal hypertexts. With the widely accepted adagio “you are what you link” (Adamic and Adar), hypertextual webs can be understood as productions that reveal how diasporic youths choose to express themselves as individuals through complex sets of non-hom*ogeneous identifications. Migrant youth connects to ethnic origin and global networks in eclectic and creative ways. The concept of “digital diaspora” therefore encapsulates both material and virtual (dis)connections that are identifiable through common traits, strategies, and aesthetics. Yet these hypertextual connections are also highly personalised and unique, offering a testimony to the fluid negotiations and intersections between the local and the global, the rooted and the diasporic. Conclusions In this article, we have argued that migrant youths render digital diasporas more complex by including branding and hypertextual aesthetics in transnational public spheres. Digital diasporas may no longer be understood simply in terms of their vertical relations to a homeland or place of origin or as horizontally connected to a clearly marked transnational community; rather, they must also be seen as engaging in rhizomatic digital practices, which reshuffle traditional understandings of origin and belonging. Contemporary youthful digital diasporas are therefore far more complex in their engagement with digital media than most existing theory allows: connections are hybridised, and affiliations are turned into practices of diasporic branding and becoming. There is a generational specificity to multivocal diaspora aesthetics; this specificity lies in the ways migrant youths show communal recognition and express their individuality through hypertext which combines affiliation to their national/ethnic “roots” with an embrace of other youth subcultures, many of them transnational. These two axes are constantly reshuffled and renegotiated online where, thanks to the technological possibilities of HTML hypertext, a whole range of identities and identifications may be brought together at any given time. We trust that these insights will be of interest in future discussion of online networks, transnational communities, identity formation, and hypertext aesthetics where much urgent and topical work remains to be done. References Adamic, Lada A., and Eytan Adar. “You Are What You Link.” 2001 Tenth International World Wide Web Conference, Hong Kong. 26 Apr. 2010. ‹http://www10.org/program/society/yawyl/YouAreWhatYouLink.htm›. Ali B. “Leipe Mocro Flavour.” ALIB.NL / SPEC Entertainment. 2007. 4 Oct. 2010 ‹http://www3.alib.nl/popupAlibtv.php?catId=42&contentId=544›. Alonso, Andoni, and Pedro J. Oiarzabal. Diasporas in the New Media Age. Reno: U of Nevada P, 2010. Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. Rev. ed. London: Verso, 2006 (1983). Aoyama, Shana. Nikkei-Ness: A Cyber-Ethnographic Exploration of Identity among the Japanese Peruvians of Peru. Unpublished MA thesis. South Hadley: Mount Holyoke, 2007. 1 Feb. 2010 ‹http://hdl.handle.net/10166/736›. Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: U of Minnesota P, 1996. Bhabha, Homi. The Location of Culture. New York: Routledge, 1994. Brah, Avtar. Cartographies of Diaspora: Contesting Identities. London: Routledge, 1996. Brinkerhoff, Jennifer M. Digital Diasporas: Identity and Transnational Engagement. Cambridge: Cambridge UP, 2009. Cohen, Robin. Global Diasporas: An Introduction. London: U College London P, 1997. Everett, Anna. Digital Diaspora: A Race for Cyberspace. Albany: SUNY, 2009. Fernández, María. “Postcolonial Media Theory.” Art Journal 58.3 (1999): 58-73. Georgiou, Myria. Diaspora, Identity and the Media: Diasporic Transnationalism and Mediated Spatialities. Creskill: Hampton Press, 2006. Gilroy, Paul. The Black Atlantic: Modernity and Double Consciousness. London: Verso, 1993. Gower, Eric. “When the Virtual Becomes the Real: A Talk with Benedict Anderson.” NIRA Review, 1996. 19 Apr. 2010 ‹http://www.nira.or.jp/past/publ/review/96spring/intervi.html›. Haraway, Donna. Modest Witness@Second Millennium. FemaleMan Meets OncoMouse: Feminism and Technoscience. New York: Routledge, 1997. Ito, Mizuko, et al. Hanging Out, Messing Out, and Geeking Out: Kids Living and Learning with New Media. Cambridge: MIT Press, 2010. Japanese American National Museum. “Discover Nikkei: Japanese Migrants and Their Descendants.” Discover Nikkei, 2005. 4 Oct. 2010. ‹http://www.discovernikkei.org/en/›. Lama, Abraham. “Home Is Where the Heartbreak Is for Japanese-Peruvians.” Asia Times 16 Oct. 1999. 6 May 2010 ‹http://www.atimes.com/japan-econ/AJ16Dh01.html›. Landow, George P. Hypertext 3.0. Critical Theory and New Media in an Era of Globalization. Baltimore: Johns Hopkins UP, 2006. Leurs, Koen. Identity, Migration and Digital Media. Utrecht: Utrecht University. PhD Thesis, forthcoming. Miller, Daniel, and Don Slater. The Internet: An Etnographic Approach. Oxford: Berg, 2000. Mo. “Marokkanen met Brainz.” Hyves, 23 Feb. 2008. 4 Oct. 2010. ‹http://marokkaansehersens.hyves.nl/›. Odin, Jaishree K. “The Edge of Difference: Negotiations between the Hypertextual and the Postcolonial.” Modern Fiction Studies 43.3 (1997): 598-630. Ponzanesi, Sandra. “Diasporic Narratives @ Home Pages: The Future as Virtually Located.” Colonies – Missions – Cultures in the English-Speaking World. Ed. Gerhard Stilz. Tübingen: Stauffenburg, 2001. 396–406. Ponzanesi, Sandra. “Diasporic Subjects and Migration.” Thinking Differently: A Reader in European Women's Studies. Ed. Gabrielle Griffin and Rosi Braidotti. London: Zed Books, 2002. 205–20. Safran, William. “Diasporas in Modern Societies: Myths of Homeland and Return.” Diaspora 1.1 (1991): 83-99. Schäfer, Mirko T. Bastard Culture! How User Participation Transforms Cultural Production. Amsterdam: Amsterdam UP, 2011. Van Doorn, Niels, and Liesbeth van Zoonen. “Theorizing Gender and the Internet: Past, Present, and Future.” Routledge Handbook of Internet Politics. Ed. Andrew Chadwick and Philip N. Howard. London: Routledge. 261-74.

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[Editors’ note: this lyric essay was presented as the keynote address at Edith Cowan University’s CREATEC symposium on the theme Catastrophe and Creativity in November 2012, and represents excerpts from the author’s publication Threading Light: Explorations in Loss and Poetry. Regina, SK: Hagios Press, 2011. Reproduced with the author’s permission].Essay and verse and anecdote are the ways I have chosen to apprentice myself to loss, grief, faith, memory, and the stories we use to tie and untie them. Cat’s cradle, Celtic lines, bends and hitches are familiar: however, when I write about loss, I find there are knots I cannot tie or release, challenging both my imagination and my craft. Over the last decade, I have been learning that writing poetry is also the art of tying together light and dark, grief and joy, of grasping and releasing. Language is a hinge that connects us with the flesh of our experience; it is also residue, the ash of memory and imagination. (Threading Light 7) ———Greek katastrophé overturning, sudden turn, from kata down + strophe ‘turning” from strephein to turn.Loss and catastrophe catapult us into the liminal, into a threshold space. We walk between land we have known and the open sea. ———Mnemosyne, the mother of the nine Muses, the personification of memory, makes anthropologists of us all. When Hermes picked up the lyre, it was to her—to Remembrance —that he sang the first song. Without remembrance, oral or written, we have no place to begin. Stone, amulet, photograph, charm bracelet, cufflink, fish story, house, facial expression, tape recorder, verse, or the same old traveling salesman joke—we have places and means to try to store memories. Memories ground us, even as we know they are fleeting and flawed constructions that slip through our consciousness; ghosts of ghosts. One cold winter, I stayed in a guest room in my mother’s apartment complex for three days. Because she had lost her sight, I sat at the table in her overheated and stuffy kitchen with the frozen slider window and tried to describe photographs as she tried to recall names and events. I emptied out the dusty closet she’d ignored since my father left, and we talked about knitting patterns, the cost of her mother’s milk glass bowl, the old clothes she could only know by rubbing the fabric through her fingers. I climbed on a chair to reach a serving dish she wanted me to have, and we laughed hysterically when I read aloud the handwritten note inside: save for Annette, in a script not hers. It’s okay, she said; I want all this gone. To all you kids. Take everything you can. When I pop off, I don’t want any belongings. Our family had moved frequently, and my belongings always fit in a single box; as a student, in the back of a car or inside a backpack. Now, in her ninth decade, my mother wanted to return to the simplicity she, too, recalled from her days on a small farm outside a small town. On her deathbed, she insisted on having her head shaved, and frequently the nursing staff came into the room to find she had stripped off her johnny shirt and her covers. The philosopher Simone Weil said that all we possess in the world is the power to say “I” (Gravity 119).Memory is a cracked bowl, and it fills endlessly as it empties. Memory is what we create out of what we have at hand—other people’s accounts, objects, flawed stories of our own creation, second-hand tales handed down like an old watch. Annie Dillard says as a life’s work, she’d remember everything–everything against loss, and go through life like a plankton net. I prefer the image of the bowl—its capacity to feed us, the humility it suggests, its enduring shape, its rich symbolism. Its hope. To write is to fashion a bowl, perhaps, but we know, finally, the bowl cannot hold everything. (Threading Light 78–80) ———Man is the sire of sorrow, sang Joni Mitchell. Like joy, sorrow begins at birth: we are born into both. The desert fathers believed—in fact, many of certain faiths continue to believe—that penthos is mourning for lost salvation. Penthus was the last god to be given his assignment from Zeus: he was to be responsible for grieving and loss. Eros, the son of Aphrodite, was the god of love and desire. The two can be seen in concert with one another, each mirroring the other’s extreme, each demanding of us the farthest reach of our being. Nietzsche, through Zarathustra, phrased it another way: “Did you ever say Yes to one joy? O my friends, then you have also said Yes to all Woe as well. All things are chained, entwined together, all things are in love.” (Threading Light 92) ———We are that brief crack of light, that cradle rocking. We can aspire to a heaven, or a state of forgiveness; we can ask for redemption and hope for freedom from suffering for ourselves and our loved ones; we may create children or works of art in the vague hope that we will leave something behind when we go. But regardless, we know that there is a wall or a dark curtain or a void against which we direct or redirect our lives. We hide from it, we embrace it; we taunt it; we flout it. We write macabre jokes, we play hide and seek, we walk with bated breath, scream in movies, or howl in the wilderness. We despair when we learn of premature or sudden death; we are reminded daily—an avalanche, an aneurysm, a shocking diagnosis, a child’s bicycle in the intersection—that our illusions of control, that youthful sense of invincibility we have clung to, our last-ditch religious conversions, our versions of Pascal’s bargain, nothing stops the carriage from stopping for us.We are fortunate if our awareness calls forth our humanity. We learn, as Aristotle reminded us, about our capacity for fear and pity. Seeing others as vulnerable in their pain or weakness, we see our own frailties. As I read the poetry of Donne or Rumi, or verse created by the translator of Holocaust stories, Lois Olena, or the work of poet Sharon Olds as she recounts the daily horror of her youth, I can become open to pity, or—to use the more contemporary word—compassion. The philosopher Martha Nussbaum argues that works of art are not only a primary means for an individual to express her humanity through catharsis, as Aristotle claimed, but, because of the attunement to others and to the world that creation invites, the process can sow the seeds of social justice. Art grounds our grief in form; it connects us to one another and to the world. And the more we acquaint ourselves with works of art—in music, painting, theatre, literature—the more we open ourselves to complex and nuanced understandings of our human capacities for grief. Why else do we turn to a stirring poem when we are mourning? Why else do we sing? When my parents died, I came home from the library with stacks of poetry and memoirs about loss. How does your story dovetail with mine? I wanted to know. How large is this room—this country—of grief and how might I see it, feel the texture on its walls, the ice of its waters? I was in a foreign land, knew so little of its language, and wanted to be present and raw and vulnerable in its climate and geography. Writing and reading were my way not to squander my hours of pain. While it was difficult to live inside that country, it was more difficult not to. In learning to know graveyards as places of comfort and perspective, Mnemosyne’s territory with her markers of memory guarded by crow, leaf, and human footfall, with storehouses of vast and deep tapestries of stories whispered, sung, or silent, I am cultivating the practice of walking on common ground. Our losses are really our winter-enduring foliage, Rilke writes. They are place and settlement, foundation and soil, and home. (Threading Light 86–88) ———The loseability of our small and larger worlds allows us to see their gifts, their preciousness.Loseability allows us to pay attention. ———“A faith-based life, a Trappistine nun said to me, aims for transformation of the soul through compunction—not only a state of regret and remorse for our inadequacies before God, but also living inside a deeper sorrow, a yearning for a union with the divine. Compunction, according to a Christian encyclopaedia, is constructive only if it leads to repentance, reconciliation, and sanctification. Would you consider this work you are doing, the Trappistine wrote, to be a spiritual journey?Initially, I ducked her question; it was a good one. Like Neruda, I don’t know where the poetry comes from, a winter or a river. But like many poets, I feel the inadequacy of language to translate pain and beauty, the yearning for an embodied understanding of phenomena that is assensitive and soul-jolting as the contacts of eye-to-eye and skin-to-skin. While I do not worship a god, I do long for an impossible union with the world—a way to acknowledge the gift that is my life. Resonance: a search for the divine in the everyday. And more so. Writing is a full-bodied, sensory, immersive activity that asks me to give myself over to phenomena, that calls forth deep joy and deep sorrow sometimes so profound that I am gutted by my inadequacy. I am pierced, dumbstruck. Lyric language is the crayon I use, and poetry is my secular compunction...Poets—indeed, all writers—are often humbled by what we cannot do, pierced as we are by—what? I suggest mystery, impossibility, wonder, reverence, grief, desire, joy, our simple gratitude and despair. I speak of the soul and seven people rise from their chairs and leave the room, writes Mary Oliver (4). Eros and penthos working in concert. We have to sign on for the whole package, and that’s what both empties us out, and fills us up. The practice of poetry is our inadequate means of seeking the gift of tears. We cultivate awe, wonder, the exquisite pain of seeing and knowing deeply the abundant and the fleeting in our lives. Yes, it is a spiritual path. It has to do with the soul, and the sacred—our venerating the world given to us. Whether we are inside a belief system that has or does not have a god makes no difference. Seven others lean forward to listen. (Threading Light 98–100)———The capacity to give one’s attention to a sufferer is a rare thing; it is almost a miracle; it is a miracle. – Simone Weil (169)I can look at the lines and shades on the page clipped to the easel, deer tracks in the snow, or flecks of light on a summer sidewalk. Or at the moon as it moves from new to full. Or I can read the poetry of Paul Celan.Celan’s poem “Tenebrae” takes its title from high Christian services in which lighting, usually from candles, is gradually extinguished so that by the end of the service, the church is in total darkness. Considering Celan’s—Antschel’s—history as a Romanian Jew whose parents were killed in the Nazi death camps, and his subsequent years tortured by the agony of his grief, we are not surprised to learn he chose German, his mother’s language, to create his poetry: it might have been his act of defiance, his way of using shadow and light against the other. The poet’s deep grief, his profound awareness of loss, looks unflinchingly at the past, at the piles of bodies. The language has become a prism, reflecting penetrating shafts of shadow: in the shine of blood, the darkest of the dark. Enlinked, enlaced, and enamoured. We don’t always have names for the shades of sorrows and joys we live inside, but we know that each defines and depends upon the other. Inside the core shadow of grief we recognise our shared mortality, and only in that recognition—we are not alone—can hope be engendered. In the exquisite pure spot of light we associate with love and joy, we may be temporarily blinded, but if we look beyond, and we draw on what we know, we feel the presence of the shadows that have intensified what appears to us as light. Light and dark—even in what we may think are their purest state—are transitory pauses in the shape of being. Decades ago my well-meaning mother, a nurse, gave me pills to dull the pain of losing my fiancé who had shot himself; now, years later, knowing so many deaths, and more imminent, I would choose the bittersweet tenderness of being fully inside grief—awake, raw, open—feeling its walls, its every rough surface, its every degree of light and dark. It is love/loss, light/dark, a fusion that brings me home to the world. (Threading Light 100–101) ———Loss can trigger and inspire creativity, not only at the individual level but at the public level, whether we are marching in Idle No More demonstrations, re-building a shelter, or re-building a life. We use art to weep, to howl, to reach for something that matters, something that means. And sometimes it may mean that all we learn from it is that nothing lasts. And then, what? What do we do then? ———The wisdom of Epictetus, the Stoic, can offer solace, but I know it will take time to catch up with him. Nothing can be taken from us, he claims, because there is nothing to lose: what we lose—lover, friend, hope, father, dream, keys, faith, mother—has merely been returned to where it (or they) came from. We live in samsara, Zen masters remind us, inside a cycle of suffering that results from a belief in the permanence of self and of others. Our perception of reality is narrow; we must broaden it to include all phenomena, to recognise the interdependence of lives, the planet, and beyond, into galaxies. A lot for a mortal to get her head around. And yet, as so many poets have wondered, is that not where imagination is born—in the struggle and practice of listening, attending, and putting ourselves inside the now that all phenomena share? Can I imagine the rush of air under the loon that passes over my house toward the ocean every morning at dawn? The hot dust under the cracked feet of that child on the outskirts of Darwin? The gut-hauling terror of an Afghan woman whose family’s blood is being spilled? Thich Nhat Hanh says that we are only alive when we live the sufferings and the joys of others. He writes: Having seen the reality of interdependence and entered deeply into its reality, nothing can oppress you any longer. You are liberated. Sit in the lotus position, observe your breath, and ask one who has died for others. (66)Our breath is a delicate thread, and it contains multitudes. I hear an echo, yes. The practice of poetry—my own spiritual and philosophical practice, my own sackcloth and candle—has allowed me a glimpse not only into the lives of others, sentient or not, here, afar, or long dead, but it has deepened and broadened my capacity for breath. Attention to breath grounds me and forces me to attend, pulls me into my body as flesh. When I see my flesh as part of the earth, as part of all flesh, as Morris Berman claims, I come to see myself as part of something larger. (Threading Light 134–135) ———We think of loss as a dark time, and yet it opens us, deepens us.Close attention to loss—our own and others’—cultivates compassion.As artists we’re already predisposed to look and listen closely. We taste things, we touch things, we smell them. We lie on the ground like Mary Oliver looking at that grasshopper. We fill our ears with music that not everyone slows down to hear. We fall in love with ideas, with people, with places, with beauty, with tragedy, and I think we desire some kind of fusion, a deeper connection than everyday allows us. We want to BE that grasshopper, enter that devastation, to honour it. We long, I think, to be present.When we are present, even in catastrophe, we are fully alive. It seems counter-intuitive, but the more fully we engage with our losses—the harder we look, the more we soften into compassion—the more we cultivate resilience. ———Resilience consists of three features—persistence, adaptability transformability—each interacting from local to global scales. – Carl FolkeResilent people and resilient systems find meaning and purpose in loss. We set aside our own egos and we try to learn to listen and to see, to open up. Resilience is fundamentally an act of optimism. This is not the same, however, as being naïve. Optimism is the difference between “why me?” and “why not me?” Optimism is present when we are learning to think larger than ourselves. Resilience asks us to keep moving. Sometimes with loss there is a moment or two—or a month, a year, who knows?—where we, as humans, believe that we are standing still, we’re stuck, we’re in stasis. But we aren’t. Everything is always moving and everything is always in relation. What we mistake for stasis in a system is the system taking stock, transforming, doing things underneath the surface, preparing to rebuild, create, recreate. Leonard Cohen reminded us there’s a crack in everything, and that’s how the light gets in. But what we often don’t realize is that it’s we—the human race, our own possibilities, our own creativity—who are that light. We are resilient when we have agency, support, community we can draw on. When we have hope. ———FortuneFeet to carry you past acres of grapevines, awnings that opento a hall of paperbarks. A dog to circle you, look behind, point ahead. A hip that bends, allows you to slidebetween wire and wooden bars of the fence. A twinge rides with that hip, and sometimes the remnant of a fall bloomsin your right foot. Hands to grip a stick for climbing, to rest your weight when you turn to look below. On your left hand,a story: others see it as a scar. On the other, a newer tale; a bone-white lump. Below, mist disappears; a nichein the world opens to its long green history. Hills furrow into their dark harbours. Horses, snatches of inhale and whiffle.Mutterings of men, a cow’s long bellow, soft thud of feet along the hill. You turn at the sound.The dog swallows a cry. Stays; shakes until the noise recedes. After a time, she walks on three legs,tests the paw of the fourth in the dust. You may never know how she was wounded. She remembers your bodyby scent, voice, perhaps the taste of contraband food at the door of the house. Story of human and dog, you begin—but the wordyour fingers make is god. What last year was her silken newborn fur is now sunbleached, basket dry. Feet, hips, hands, paws, lapwings,mockingbirds, quickening, longing: how eucalypts reach to give shade, and tiny tight grapes cling to vines that align on a slope as smoothlyas the moon follows you, as intention always leans toward good. To know bones of the earth are as true as a point of light: tendernesswhere you bend and press can whisper grace, sorrow’s last line, into all that might have been,so much that is. (Threading Light 115–116) Acknowledgments The author would like to thank Dr. Lekkie Hopkins and Dr. John Ryan for the opportunity to speak (via video) to the 2012 CREATEC Symposium Catastrophe and Creativity, to Dr. Hopkins for her eloquent and memorable paper in response to my work on creativity and research, and to Dr. Ryan for his support. The presentation was recorded and edited by Paul Poirier at Mount Saint Vincent University in Halifax, Nova Scotia. My thanks go to Edith Cowan and Mount Saint Vincent Universities. ReferencesBerman, Morris. Coming to Our Senses. New York: Bantam, 1990.Dillard, Annie. For the Time Being. New York: Vintage Books, 2000.Felstiner, John. Paul Celan: Poet, Survivor, Jew. New Haven, CT: Yale University Press, 2001.Folke, Carl. "On Resilience." Seed Magazine. 13 Dec. 2010. 22 Mar. 2013 ‹http://seedmagazine.com/content/article/on_resilience›.Franck, Frederick. Zen Seeing, Zen Drawing. New York: Bantam Books, 1993.Hanh, Thich Nhat. The Miracle of Mindfulness. Boston: Beacon Press, 1976.Hausherr, Irenee. Penthos: The Doctrine of Compunction in the Christian East. Kalamazoo, MI: Cistercian Publications, 1982.Neilsen Glenn, Lorri. Threading Light: Explorations in Loss and Poetry. Regina, SK: Hagios Press, 2011. Nietzsche, Frederick. Thus Spake Zarathustra. New York: Penguin, 1978. Nussbaum, Martha. Upheavals of Thought: The Intelligence of Emotions. New York: Cambridge University Press, 2001. Oliver, Mary. “The Word.” What Do We Know. Boston: DaCapo Press, 2002.Rilke, Rainer Maria. Duino Elegies and the Sonnets to Orpheus. (Tenth Elegy). Ed. Stephen Mitchell. New York: Random House/Vintage Editions, 2009.Weil, Simone. The Need for Roots. London: Taylor & Francis, 2005 (1952).Weil, Simone. Gravity and Grace. London: Routledge, 2004.Further ReadingChodron, Pema. Practicing Peace in Times of War. Boston: Shambhala, 2006.Cleary, Thomas (trans.) The Essential Tao: An Initiation into the Heart of Taoism through Tao de Ching and the Teachings of Chuang Tzu. Edison, NJ: Castle Books, 1993.Dalai Lama (H H the 14th) and Venerable Chan Master Sheng-yen. Meeting of Minds: A Dialogue on Tibetan and Chinese Buddhism. New York: Dharma Drum Publications, 1999. Hirshfield, Jane. "Language Wakes Up in the Morning: A Meander toward Writing." Alaska Quarterly Review. 21.1 (2003).Hirshfield, Jane. Nine Gates: Entering the Mind of Poetry. New York: HarperCollins, 1997. Lao Tzu. Tao Te Ching. Trans. Arthur Waley. Chatham: Wordsworth Editions, 1997. Neilsen, Lorri. "Lyric Inquiry." Handbook of the Arts in Qualitative Research. Eds. J. Gary Knowles and Ardra Cole. Thousand Oaks: Sage, 2008. 88–98. Ross, Maggie. The Fire and the Furnace: The Way of Tears and Fire. York: Paulist Press, 1987.

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Introduction Documentary film has grown significantly in the past decade, with high profile films such as Fahrenheit 9/11, Supersize Me, and An Inconvenient Truth garnering increased attention both at the box office and in the news media. In addition, the rising prominence of web-based media has provided new opportunities for documentary to create social impact. Films are now typically released with websites, Facebook pages, twitter feeds, and web videos to increase both reach and impact. This combination of technology and broader audience appeal has given rise to a current landscape in which documentary films are imbedded within coordinated multi-media campaigns. New media have not only opened up new avenues for communicating with audiences, they have also created new opportunities for data collection and analysis of film impacts. A recent report by McKinsey and Company highlighted this potential, introducing and discussing the implications of increasing consumer information being recorded on the Internet as well as through networked sensors in the physical world. As they found: "Big data—large pools of data that can be captured, communicated, aggregated, stored, and analyzed—is now part of every sector and function of the global economy" (Manyika et al. iv). This data can be mined to learn a great deal about both individual and cultural response to documentary films and the issues they represent. Although film has a rich history in humanities research, this new set of tools enables an empirical approach grounded in the social sciences. However, several researchers across disciplines have noted that limited investigation has been conducted in this area. Although there has always been an emphasis on social impact in film and many filmmakers and scholars have made legitimate (and possibly illegitimate) claims of impact, few have attempted to empirically justify these claims. Over fifteen years ago, noted film scholar Brian Winston commented that "the underlying assumption of most social documentaries—that they shall act as agents of reform and change—is almost never demonstrated" (236). A decade later, Political Scientist David Whiteman repeated this sentiment, arguing that, "despite widespread speculation about the impact of documentaries, the topic has received relatively little systematic attention" ("Evolving"). And earlier this year, the introduction to a special issue of Mass Communication and Society on documentary film stated, "documentary film, despite its growing influence and many impacts, has mostly been overlooked by social scientists studying the media and communication" (Nisbet and Aufderheide 451). Film has been studied extensively as entertainment, as narrative, and as cultural event, but the study of film as an agent of social change is still in its infancy. This paper introduces a systematic approach to measuring the social impact of documentary film aiming to: (1) discuss the context of documentary film and its potential impact; and (2) argue for a social science approach, discussing key issues about conducting such research. Changes in Documentary Practice Documentary film has been used as a tool for promoting social change throughout its history. John Grierson, who coined the term "documentary" in 1926, believed it could be used to influence the ideas and actions of people in ways once reserved for church and school. He presented his thoughts on this emerging genre in his 1932 essay, First Principles of Documentary, saying, "We believe that the cinema's capacity for getting around, for observing and selecting from life itself, can be exploited in a new and vital art form" (97). Richard Barsam further specified the definition of documentary, distinguishing it from non-fiction film, such that all documentaries are non-fiction films but not all non-fiction films are documentaries. He distinguishes documentary from other forms of non-fiction film (i.e. travel films, educational films, newsreels) by its purpose; it is a film with an opinion and a specific message that aims to persuade or influence the audience. And Bill Nichols writes that the definition of documentary may even expand beyond the film itself, defining it as a "filmmaking practice, a cinematic tradition, and mode of audience reception" (12). Documentary film has undergone many significant changes since its inception, from the heavily staged romanticism movement of the 1920s to the propagandist tradition of governments using film to persuade individuals to support national agendas to the introduction of cinéma vérité in the 1960s and historical documentary in the 1980s (cf. Barnouw). However, the recent upsurge in popularity of documentary media, combined with technological advances of internet and computers have opened up a whole new set of opportunities for film to serve as both art and agent for social change. One such opportunity is in the creation of film-based social action campaigns. Over the past decade, filmmakers have taken a more active role in promoting social change by coordinating film releases with action campaigns. Companies such as Participant Media (An Inconvenient Truth, Food Inc., etc.) now create "specific social action campaigns for each film and documentary designed to give a voice to issues that resonate in the films" (Participant Media). In addition, a new sector of "social media" consultants are now offering services, including "consultation, strategic planning for alternative distribution, website and social media development, and complete campaign management services to filmmakers to ensure the content of nonfiction media truly meets the intention for change" (Working Films). The emergence of new forms of media and technology are changing our conceptions of both documentary film and social action. Technologies such as podcasts, video blogs, internet radio, social media and network applications, and collaborative web editing "both unsettle and extend concepts and assumptions at the heart of 'documentary' as a practice and as an idea" (Ellsworth). In the past decade, we have seen new forms of documentary creation, distribution, marketing, and engagement. Likewise, film campaigns are utilizing a broad array of strategies to engage audience members, including "action kits, screening programs, educational curriculums and classes, house parties, seminars, panels" that often turn into "ongoing 'legacy' programs that are updated and revised to continue beyond the film's domestic and international theatrical, DVD and television windows" (Participant Media). This move towards multi-media documentary film is becoming not only commonplace, but expected as a part of filmmaking. NYU film professor and documentary film pioneer George Stoney recently noted, "50 percent of the documentary filmmaker's job is making the movie, and 50 percent is figuring out what its impact can be and how it can move audiences to action" (qtd. in Nisbet, "Gasland"). In his book Convergence Culture, Henry Jenkins, coined the term "transmedia storytelling", which he later defined as "a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience" ("Transmedia"). When applied to documentary film, it is the elements of the "issue" raised by the film that get dispersed across these channels, coordinating, not just an entertainment experience, but a social action campaign. Dimensions of Evaluation It is not unreasonable to assume that such film campaigns, just like any policy or program, have the possibility to influence viewers' knowledge, attitudes, and behavior. Measuring this impact has become increasingly important, as funders of documentary and issue-based films want look to understand the "return on investment" of films in terms of social impact so that they can compare them with other projects, including non-media, direct service projects. Although we "feel" like films make a difference to the individuals who also see them in the broader cultures in which they are embedded, measurement and empirical analysis of this impact are vitally important for both providing feedback to filmmakers and funders as well as informing future efforts attempting to leverage film for social change. This type of systematic assessment, or program evaluation, is often discussed in terms of two primary goals—formative (or process) and summative (or impact) evaluation (cf. Muraskin; Trochim and Donnelly). Formative evaluation studies program materials and activities to strengthen a program, and summative evaluation examines program outcomes. In terms of documentary film, these two goals can be described as follows: Formative Evaluation: Informing the Process As programs (broadly defined as an intentional set of activities with the aim of having some specific impact), the people who interact with them, and the cultures they are situated in are constantly changing, program development and evaluation is an ongoing learning cycle. Film campaigns, which are an intentional set of activities with the aim of impacting individual viewers and broader cultures, fit squarely within this purview. Without formulating hypotheses about the relationships between program activities and goals and then collecting and analyzing data during implementation to test them, it is difficult to learn ways to improve programs (or continue doing what works best in the most efficient manner). Attention to this process enables those involved to learn more about, not only what works, but how and why it works and even gain insights about how program outcomes may be affected by changes to resource availability, potential audiences, or infrastructure. Filmmakers are constantly learning and honing their craft and realizing the impact of their practice can help the artistic process. Often faced with tight budgets and timelines, they are forced to confront tradeoffs all the time, in the writing, production and post-production process. Understanding where they are having impact can improve their decision-making, which can help both the individual project and the overall field. Summative Evaluation: Quantifying Impacts Evaluation is used in many different fields to determine whether programs are achieving their intended goals and objectives. It became popular in the 1960s as a way of understanding the impact of the Great Society programs and has continued to grow since that time (Madaus and Stufflebeam). A recent White House memo stated that "rigorous, independent program evaluations can be a key resource in determining whether government programs are achieving their intended outcomes as well as possible and at the lowest possible cost" and the United States Office of Management and Budget (OMB) launched an initiative to increase the practice of "impact evaluations, or evaluations aimed at determining the causal effects of programs" (Orszag 1). Documentary films, like government programs, generally target a national audience, aim to serve a social purpose, and often do not provide a return on their investment. Participant Media, the most visible and arguably most successful documentary production company in the film industry, made recent headlines for its difficulty in making a profit during its seven-year history (Cieply). Owner and founder Jeff Skoll reported investing hundreds of millions of dollars into the company and CEO James Berk added that the company sometimes measures success, not by profit, but by "whether Mr. Skoll could have exerted more impact simply by spending his money philanthropically" (Cieply). Because of this, documentary projects often rely on grant funding, and are starting to approach funders beyond traditional arts and media sources. "Filmmakers are finding new fiscal and non-fiscal partners, in constituencies that would not traditionally be considered—or consider themselves—media funders or partners" (BRITDOC 6). And funders increasingly expect tangible data about their return on investment. Says Luis Ubiñas, president of Ford Foundation, which recently launched the Just Films Initiative: In these times of global economic uncertainty, with increasing demand for limited philanthropic dollars, assessing our effectiveness is more important than ever. Today, staying on the frontlines of social change means gauging, with thoughtfulness and rigor, the immediate and distant outcomes of our funding. Establishing the need for evaluation is not enough—attention to methodology is also critical. Valid research methodology is a critical component of understanding around the role entertainment can play in impacting social and environmental issues. The following issues are vital to measuring impact. Defining the Project Though this may seem like an obvious step, it is essential to determine the nature of the project so one can create research questions and hypotheses based on a complete understanding of the "treatment". One organization that provides a great example of the integration of documentary film imbedded into a larger campaign or movement is Invisible Children. Founded in 2005, Invisible Children is both a media-based organization as well as an economic development NGO with the goal of raising awareness and meeting the needs of child soldiers and other youth suffering as a result of the ongoing war in northern Uganda. Although Invisible Children began as a documentary film, it has grown into a large non-profit organization with an operating budget of over $8 million and a staff of over a hundred employees and interns throughout the year as well as volunteers in all 50 states and several countries. Invisible Children programming includes films, events, fundraising campaigns, contests, social media platforms, blogs, videos, two national "tours" per year, merchandise, and even a 650-person three-day youth summit in August 2011 called The Fourth Estate. Individually, each of these components might lead to specific outcomes; collectively, they might lead to others. In order to properly assess impacts of the film "project", it is important to take all of these components into consideration and think about who they may impact and how. This informs the research questions, hypotheses, and methods used in evaluation. Film campaigns may even include partnerships with existing social movements and non-profit organizations targeting social change. The American University Center for Social Media concluded in a case study of three issue-based documentary film campaigns: Digital technologies do not replace, but are closely entwined with, longstanding on-the-ground activities of stakeholders and citizens working for social change. Projects like these forge new tools, pipelines, and circuits of circulation in a multiplatform media environment. They help to create sustainable network infrastructures for participatory public media that extend from local communities to transnational circuits and from grassroots communities to policy makers. (Abrash) Expanding the Focus of Impact beyond the Individual A recent focus has shifted the dialogue on film impact. Whiteman ("Theaters") argues that traditional metrics of film "success" tend to focus on studio economic indicators that are far more relevant to large budget films. Current efforts focused on box office receipts and audience size, the author claims, are really measures of successful film marketing or promotion, missing the mark when it comes to understanding social impact. He instead stresses the importance of developing a more comprehensive model. His "coalition model" broadens the range and types of impact of film beyond traditional metrics to include the entire filmmaking process, from production to distribution. Whiteman (“Theaters”) argues that a narrow focus on the size of the audience for a film, its box office receipts, and viewers' attitudes does not incorporate the potential reach of a documentary film. Impacts within the coalition model include both individual and policy levels. Individual impacts (with an emphasis on activist groups) include educating members, mobilizing for action, and raising group status; policy includes altering both agenda for and the substance of policy deliberations. The Fledgling Fund (Barrett and Leddy) expanded on this concept and identified five distinct impacts of documentary film campaigns. These potential impacts expand from individual viewers to groups, movements, and eventually to what they call the "ultimate goal" of social change. Each is introduced briefly below. Quality Film. The film itself can be presented as a quality film or media project, creating enjoyment or evoking emotion in the part of audiences. "By this we mean a film that has a compelling narrative that draws viewers in and can engage them in the issue and illustrate complex problems in ways that statistics cannot" (Barrett and Leddy, 6). Public Awareness. Film can increase public awareness by bringing light to issues and stories that may have otherwise been unknown or not often thought about. This is the level of impact that has received the most attention, as films are often discussed in terms of their "educational" value. "A project's ability to raise awareness around a particular issue, since awareness is a critical building block for both individual change and broader social change" (Barrett and Leddy, 6). Public Engagement. Impact, however, need not stop at simply raising public awareness. Engagement "indicates a shift from simply being aware of an issue to acting on this awareness. Were a film and its outreach campaign able to provide an answer to the question 'What can I do?' and more importantly mobilize that individual to act?" (Barrett and Leddy, 7). This is where an associated film campaign becomes increasingly important, as transmedia outlets such as Facebook, websites, blogs, etc. can build off the interest and awareness developed through watching a film and provide outlets for viewers channel their constructive efforts. Social Movement. In addition to impacts on individuals, films can also serve to mobilize groups focused on a particular problem. The filmmaker can create a campaign around the film to promote its goals and/or work with existing groups focused on a particular issue, so that the film can be used as a tool for mobilization and collaboration. "Moving beyond measures of impact as they relate to individual awareness and engagement, we look at the project's impact as it relates to the broader social movement … if a project can strengthen the work of key advocacy organizations that have strong commitment to the issues raised in the film" (Barrett and Leddy, 7). Social Change. The final level of impact and "ultimate goal" of an issue-based film is long-term and systemic social change. "While we understand that realizing social change is often a long and complex process, we do believe it is possible and that for some projects and issues there are key indicators of success" (Barrett and Leddy, 7). This can take the form of policy or legislative change, passed through film-based lobbying efforts, or shifts in public dialogue and behavior. Legislative change typically takes place beyond the social movement stage, when there is enough support to pressure legislators to change or create policy. Film-inspired activism has been seen in issues ranging from environmental causes such as agriculture (Food Inc.) and toxic products (Blue Vinyl) to social causes such as foreign conflict (Invisible Children) and education (Waiting for Superman). Documentary films can also have a strong influence as media agenda-setters, as films provide dramatic "news pegs" for journalists seeking to either sustain or generation new coverage of an issue (Nisbet "Introduction" 5), such as the media coverage of climate change in conjunction with An Inconvenient Truth. Barrett and Leddy, however, note that not all films target all five impacts and that different films may lead to different impacts. "In some cases we could look to key legislative or policy changes that were driven by, or at least supported by the project... In other cases, we can point to shifts in public dialogue and how issues are framed and discussed" (7). It is possible that specific film and/or campaign characteristics may lead to different impacts; this is a nascent area for research and one with great promise for both practical and theoretical utility. Innovations in Tools and Methods Finally, the selection of tools is a vital component for assessing impact and the new media landscape is enabling innovations in the methods and strategies for program evaluation. Whereas the traditional domain of film impact measurement included box office statistics, focus groups, and exit surveys, innovations in data collection and analysis have expanded the reach of what questions we can ask and how we are able to answer them. For example, press coverage can assist in understanding and measuring the increase in awareness about an issue post-release. Looking directly at web-traffic changes "enables the creation of an information-seeking curve that can define the parameters of a teachable moment" (Hart and Leiserowitz 360). Audience reception can be measured, not only via interviews and focus groups, but also through content and sentiment analysis of web content and online analytics. "Sophisticated analytics can substantially improve decision making, minimize risks, and unearth valuable insights that would otherwise remain hidden" (Manyika et al. 5). These new tools are significantly changing evaluation, expanding what we can learn about the social impacts of film through triangulation of self-report data with measurement of actual behavior in virtual environments. Conclusion The changing media landscape both allows and impels evaluation of film impacts on individual viewers and the broader culture in which they are imbedded. Although such analysis may have previously been limited to box office numbers, critics' reviews, and theater exit surveys, the rise of new media provides both the ability to connect filmmakers, activists, and viewers in new ways and the data in which to study the process. This capability, combined with significant growth in the documentary landscape, suggests a great potential for documentary film to contribute to some of our most pressing social and environmental needs. A social scientific approach, that combines empirical analysis with theory applied from basic science, ensures that impact can be measured and leveraged in a way that is useful for both filmmakers as well as funders. In the end, this attention to impact ensures a continued thriving marketplace for issue-based documentary films in our social landscape. References Abrash, Barbara. "Social Issue Documentary: The Evolution of Public Engagement." American University Center for Social Media 21 Apr. 2010. 26 Sep. 2011 ‹http://www.centerforsocialmedia.org/›. Aufderheide, Patricia. "The Changing Documentary Marketplace." Cineaste 30.3 (2005): 24-28. Barnouw, Eric. Documentary: A History of the Non-Fiction Film. New York: Oxford UP, 1993. Barrett, Diana and Sheila Leddy. 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